Do You Know Your Customers Enough to be a Social Media Hit?
- February 25th, 2010 | Written By: Susan Baier
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Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.
Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding [...]
Tagged as: social crm, social media case study, Social Media Marketing, social media strategy, Susan Baier, ThinkGeek
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Trident Integrates Social Media with Print Ads
- December 22nd, 2009 | Written By: Jay Baer
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I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early.
Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like [...]
Tagged as: social media, social media case study, social media integration, trident, twitter
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More Is More – A Social Media Case Study
- November 19th, 2009 | Written By: Jay Baer
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The last in a 3-part series this week on social media case studies.
Sometimes, your customers should be the star of your social media show, not the brand.
Such is the case for Spellbinders Paper Arts, a five year-old manufacturer of tools for the paper crafting enthusiast. If you’re looking to create the all-time greatest holiday card [...]
Tagged as: blogging, brand communities, social media, social media case studies, social media case study, Social Media Marketing, social media ROI, social media strategy, Spellbinders
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