Wow Online Influencers With An In-Person Experience
- July 9th, 2010 | Written By: Paula Hahn
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Guest post by Paula Hahn Managing Director at Marina Maher Communications (MMC). An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and [...]
Tagged as: blogger outreach, CoverGirl, Marina Maher Communication, online community, online influencers, Paula Hahn, PR 2.0, social media case study, social media event
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Online Community With Purpose and a Plan
- May 5th, 2010 | Written By: Jay Baer
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Lisa Beatty was at a cross-roads. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. So, Lisa Beatty build JaneNation.com, a new opinion, [...]
Tagged as: jane nation, janenation, market research, marketing to women, online community, social media case studies, social media case study, social networking, st john and partners
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Get Your Social Media Story Straight
- April 1st, 2010 | Written By: Jay Baer
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This is the best ad I’ve seen in months. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 [...]
Tagged as: content creation, content leverage, minnesota timberwolves, nba, social media case study, social media strategy
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Do You Know Your Customers Enough to be a Social Media Hit?
- February 25th, 2010 | Written By: Susan Baier
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Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding [...]
Tagged as: social crm, social media case study, Social Media Marketing, social media strategy, Susan Baier, ThinkGeek
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Trident Integrates Social Media with Print Ads
- December 22nd, 2009 | Written By: Jay Baer
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I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early. Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like [...]
Tagged as: social media, social media case study, social media integration, trident, twitter
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