UK retailer British Home Stores has deployed a bold guerilla marketing campaign to save the company from going out of business.
With the “Most Interesting Man in the World” entering retirement, Dos Equis is turning to Facebook to find its most interesting fans.
A recent campaign from the UK’s Department for Transport uses Snapchat geofilters to combat driving under the influence of drugs.
A new campaign from the Starwood Hotels loyalty program encourages personalized customer storytelling with branded Snapchat geofilters.
When a fan’s infectious video showing off her new Chewbacca mask went viral, Kohl’s response to the video hit all the right notes.
Kotex’s latest campaign brings one customer’s bright idea to life with social contests, live events, and a pop-up shop in New York City.
Pepsi’s latest global social campaign transcends language barriers with a custom set of branded emoji.
Invictus Games’ latest social media campaign features clever, personal video messages from a few surprising heads of state.
The latest social campaign from Organic Valley combines brutal honesty with humor in a highly relatable video.
Thanks to Sonic, this year’s Coachella attendees will get the chance to try the first real-world product designed exclusively for Instagram.
Brands showed us their lighthearted side once again this April Fools’ Day. Here are seven companies that almost tricked us—in a good way.
Two major brands just staged clever social media disappearing acts, all for the sake of a good cause: saving a dying bee population.
For National Pancake Day 2016, IHOP upped its social media ante by inviting 7.3 million of their closest Twitter friends—by name.
Twitter’s #GIFParty produced great examples of how clever brands can use GIFs to drive social media engagement.
A new social campaign from Zappos aims to turn Leap Day into an official holiday and nation-wide opportunity to improve our quality of life.