What Southwest did right and wrong during their massive computer outage and subsequent social media crisis. 6 lessons and letter grades for each, from Jay Baer.
For its 70th birthday, Heathrow Airport asked travelers to share their best Heathrow stories and surprised their favorites with gifts.
Pret A Manger’s summertime pop-up shops were a smash hit with Londoners. Now they’re turning to Twitter to ask customers what to do next.
A new mobile campaign from cosmetic company Shiseido serves up personalized visuals to users brave enough to give their phone a smooch.
UK retailer British Home Stores has deployed a bold guerilla marketing campaign to save the company from going out of business.
With the “Most Interesting Man in the World” entering retirement, Dos Equis is turning to Facebook to find its most interesting fans.
A recent campaign from the UK’s Department for Transport uses Snapchat geofilters to combat driving under the influence of drugs.
A new campaign from the Starwood Hotels loyalty program encourages personalized customer storytelling with branded Snapchat geofilters.
When a fan’s infectious video showing off her new Chewbacca mask went viral, Kohl’s response to the video hit all the right notes.
Kotex’s latest campaign brings one customer’s bright idea to life with social contests, live events, and a pop-up shop in New York City.
Pepsi’s latest global social campaign transcends language barriers with a custom set of branded emoji.
Invictus Games’ latest social media campaign features clever, personal video messages from a few surprising heads of state.
The latest social campaign from Organic Valley combines brutal honesty with humor in a highly relatable video.
Thanks to Sonic, this year’s Coachella attendees will get the chance to try the first real-world product designed exclusively for Instagram.
Brands showed us their lighthearted side once again this April Fools’ Day. Here are seven companies that almost tricked us—in a good way.