CC Chapman is a lot of desirable things. A legendary podcaster that embraced that medium from its very earliest days. A grizzled blogger, with entries dating back to 2001. A co-founder of the buzzlicious non-traditional marketing agency The Advance Guard. A devoted father that doesn’t let the digital tsunami swamp his boat. Between conference speaking [...]
Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People
Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines through [...]
3 Key Twitter Changes Lost in the Hysteria
As it grows up, is Twitter taking the fun out of it? Lost in the hysteria over changes to Twitter’s reply handling scheme are several other adjustments that were more quietly unveiled/discussed in recent days that are likely to prove much more important. 1. Follower Notices in HTML Notifications that you have been followed by [...]
David Armano – The Twitter 20 Interview on Visual Thinking and Social Business
David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make [...]
Tweeting from the Tractor – 7 Secrets to Successful Social Media Farming
Farming may very well be the second-oldest profession. This will not come as a surprise, but I’ve never farmed personally. However, my family is from Nebraska (Go Big Red) and both sets of grandparents owned farms. So, I’ve spent more than my share of time in a corn field (terrible Wi-Fi). And while farming has [...]
Social Media – Marketing Without a Shelf Life
In marketing, social media is the gift that keeps on giving. The trouble with traditional communication is that it’s ephemeral. Your print ad, TV spot, outdoor ad or press mention can have tremendous marketing value, but only while you’re paying to make it so. It’s like trying to communicate with rainbows – momentarily fantastic, but [...]
7 Ways to Use Social Media to Build Stunning Brands
Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership – far beyond it’s humble roots of user-generated content. As a result, social media has different meanings and connotations to different people, many of whom utilize social media [...]
Shannon Paul – The Twitter 20 Interview on Social Media and PR
Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations [...]
Is Social Media Too Fast?
One of the greatest challenges of effective social media outreach is the need to be always on. Speed kills in social media, and that’s a difficult transformation for marketers (and especially agencies). If a consumer tweets something negative about your company, addressing it quickly before it festers and is retweeted everywhere is the best practice. [...]
If Ford Can Embrace Chaos – What’s Your Excuse?
Much excitement today as Ford officially unleashes the Fiesta Movement project. To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked [...]
- «Previous Page
- 1
- …
- 12
- 13
- 14
- 15
- 16
- …
- 18
- Next Page»
