Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Shannon Paul – The Twitter 20 Interview on Social Media and PR

social-media-strategy-shannon-paul

Shannon Paul burst onto the social media scene like a runaway freight train. Her blog is a must-read, and she’s transformed the social media stylings of the Detroit Red Wings, and most recently the innovative financial services company Peak6. Shannon’s insights on attaining internal alignment around social media, and the new role of public relations […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing

If Ford Can Embrace Chaos – What’s Your Excuse?

social-media-strategy-ford-fiesta

Much excitement today as Ford officially unleashes the Fiesta Movement project. To market the Fiesta’s introduction to North America, Ford selected 100 “Agents” from 4,000 applicants. The winners receive use of a Fiesta for six months, provided they create and post comments about their impressions of the vehicle, and participate in “Missions” Ford has cooked […]

Social Media Measurement, Social Media Strategy, Social Media Tools, Facebook, Social Media Marketing, Social Media ROI

Friend or Faux – 6 Ways to Activate Customers

social-media-baseball-cards-1

Two questions. How many Facebook fans does your company have? What do you want your Facebook fans to do on behalf of your company? Way too many people can answer the first question, but not the second. And that’s the biggest weakness of company-based social media at present. The Friend Bubble Doing something (buying Google […]

Content Marketing, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

The Inefficiencies of the Reputation Economy

social-media-abacus

Nothing gets bloggers more excited than a discussion about blog rankings. Many conversations I had at South by Southwest touched on this subject. Jason Falls asked Guy Kawasaki to move his Social Media Explorer up the list on http://alltop.com (a great resource to find first-class blogs, by the way). Mack Collier told me that his […]

Digital Marketing, Email, Social Media Strategy, Email Marketing Advice, Integrated Marketing and Media, Social Media Marketing

Social Media Adds Viral Frosting to the Email Cake

cakes

Are you enabling your email subscribers to spread your message via social media? Call it Forward to a Friend 2.0. Call it the inevitable marriage of two sides of the customer relationship coin. Call it the next big thing in email marketing. The hand-wringing in the email community about the impact of social media is […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

David Alston – The Twitter 20 Interview about Social Media Listening

alston

David Alston is a singer. A photographer. The former host of an improv comedy show. He’s also a vastly experienced technology marketer – currently the Vice President of Marketing for the conversation monitoring software company Radian6. He’s also Canadian, so is helpful and kind as a default setting.  I first met David at the excellent […]

Digital Marketing, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

7 Critical Elements of Your Social Media Strategy

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(Originally written for MarketingProfs Daily Fix) It’s fantastic that interest in social media is so high, but I’m alarmed at the number of brands and agencies that are ready to jump into social media to take “advantage” of audience concentration in Facebook, Twitter, and other fast-growth outposts. What’s lacking in most social media programs is […]

Digital Marketing, Social Media Measurement, Social Media Strategy, Digital Media, Integrated Marketing and Media, Social Media Marketing, Social Media ROI

The Incredible Efficiency of Social Media

Targeted Content

(originally written for TalentZoo) The explosion in marketing and message conveyance opportunities is simply breathtaking. We’ve gone from 3 TV stations to 500+. Satellite radio. Hundreds of new magazines. Out-of-home advertising on every available surface. And a little something called online advertising that’s now larger than radio in ad dollars spent. As a result, audiences […]

Digital Marketing, Social Media Measurement, Social Media Strategy, Campaign Testing and Optimization, Social Media Marketing, Social Media ROI

Think Bottom Line, Not Top Line, on Social Media ROI

social-media-measurement

There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, […]

Digital Marketing, Social Media Strategy

Why Social Media Isn’t Marketing At All

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What’s the worst thing about social media? The name “social media.” It’s incredibly vague, and that lack of definition has enabled “social media” to become a watered-down, catch-all term with different meanings for each person – like “recreational drugs” and “process improvement.” The Characteristics of Social Media: Duration: Ongoing Target: Current and previous customers Goal: […]