How Century 21 Creates Award-Winning Real-Time Social Media

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Matt Gentile, Director of Social Media at Century 21, joins the Social Pros Podcast this week to discuss how his team helps support more than 103,000 agents and their businesses, driving engagement with Century 21’s customers worldwide, and how to maintain a nimble team in order to take advantage of real-time marketing opportunities.

What You Probably Don’t Know about Advanced Facebook Ads

Social Pros Podcast with Jon Loomer

Jon Loomer, Owner of Jon Loomer Digital, joins the Social Pros Podcast this week to discuss his expertise in the ever-changing world of Facebook ads, the different options for paid media on Facebook, and the specifics of the advanced techniques he uses to create successful Facebook advertising campaigns.

Advanced Social Media Lessons from the Best in the NBA

Social Pros Podcast with Jeramie McPeek

Jeramie McPeek, Vice President of Digital at the Phoenix Suns, joins the Social Pros Podcast this week to discuss the structure of his social media team, the evolution of digital marketing over the past 20 years, and how to deal with negativity in social media when your brand is really struggling.

How to Manage 19 Social Media Channels

Social Pros Podcast with Dave Murray

Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan, joins the Social Pros Podcast this week to discuss integrating social media marketing with traditional marketing, how his team manages content for 19 different social media channels, and personalizing what can otherwise be a monolithic or unknowable company.

Social Media Strategy

What Story Are You Telling?

Social Pros Podcast

In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions marketing strategy consultants; and the author, blogger, and podcaster behind UnMarketing. As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the various problems they face on […]

Managing a Facebook Page with 7 Million Fans

Social Pros Podcast with Shannon Otto

Shannon Otto, Social Media Manager of Clinique, joins the Social Pros Podcast this week to discuss how her team manages content for their global presence across markets, the statistics and measurements of a multi-national brand, and the ever-rising presence of social commerce.

Social Media is Not Your Problem

Social Pros Podcast with Scott Stratten

Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss his new book UnSelling: The New Customer Experience, the social media incident that made Delta his favorite airline, and how un-siloing businesses is the key to lifelong customers.

Is Twitter About to Make a Huge Mistake?

Social Pros Podcast with Mark Schaefer

Mark Schaefer, Executive Director of Schaefer Marketing Solutions and faculty member at Rutgers University, joins the Social Pros Podcast this week to discuss the increasing complexity of the internet, the future of social media in the larger scheme of the marketing world, and Twitter’s latest attempt to gain users.