Tag: social media

6 Ways to Stay Ahead of What the World Thinks

6 Ways to Stay Ahead of What the World Thinks

As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless. How do you keep up and actually stay ahead? Use these six tips to make the most of realtime media.

Successful Social Pros Create Their Own Content

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July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.

Social Media Automation Does Not Have to Suck

Social Media Automation Does Not Have to Suck

In my ongoing quest to test and learn what works (and what can work) in social media and content marketing, I entirely changed our email program here at Convince & Convert. As you may know, we used to have a 5x/week email called The One Thing, that provided a collection of links to timely and […]

It’s Time to Pay to Play

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This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.

Customer Support on Social Media is No Longer Optional

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May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.

Embrace Mistakes to Become a Better Social Media Pro

April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.

How to Meet Your Audience Where the Action Is

How to Meet Your Audience Where the Action Is

March’s guests on the Social Pros podcast come from for profit and non-profit companies and varied experiences and backgrounds. Despite their differences, they all recognize the importance of giving to get when it comes to social media.

4 Ways to Dramatically Improve Your Social Media Photos

4 Ways to Dramatically Improve Your Social Media Photos

Facebook. Instagram. Pinterest. Snapchat. Twitter (sometimes). Google + (RIP?). Houzz. Tinder. They all prominently feature photos from YOU as their primary streams of content. Hundreds of millions of photos are posted to social networks every day. So why do so many of them suck? I have three theories: 1. The disposable nature of social imagery. […]

Why Marketers Need to Give Themselves Permission to Let It Go

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In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.