Let Your Humanity Shine in Social Media
The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.
Are Social Media Jobs About to Disappear
Soon, social media will cease to be a job other than for a small number of senior managers that oversee social implementation cross-departmentally, predicts Jay Baer.
Should Social Media Be Taught in High School
Teens are using social media almost universally, and aren’t as careful as they should be about their data and identities. Should social media be a mandatory class in U.S. high schools?
Don’t Forget the Big Picture in Social Media Strategy
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as […]
How to Use Brand Storylines to Spark Social Media Engagement
Any company can post on social media, and most do. To stand out your company has to go further. Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation.
4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask
Why don’t CEOs always understand what marketers are doing? Probably because they can never be sure whether or not marketing activities relate directly to their bottom line. Avoid the confusion by answering these four common questions before your CEO even has to ask them.
A Systematic 3D Approach to Brainstorming New Content Topics
Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his “3D” approach to tap back into writing about the industry, profession, or niche within which you work.
8 Simple Tweaks to Boost Website Conversions
Learn how one blog increased its email subscribers by 60% through these eight simple steps. From free plugins to paid heatmap data on visitor behavior, these tips can help you increase your website conversions today.
The Best Video Content About the Greatest Feeling on Earth
You need to identify your underlying message. What are you trying to say? Brands need to stop talking about themselves and start telling a story.
Is Customer Service a Part of Your Marketing Budget?
Facebook’s gone real-time, to show the world what you’re doing and whether or not you’re having fun. So what does that mean? It means that customer service needs to be the primary focus in your marketing budget from now on.
The time I spent the World Series in handcuffs
We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. But we shouldn’t.
How to Turn Your Old, Forgotten Content Into Your New Secret Weapon
Effective marketing isn’t just about quality content – it’s about algorithms. The solution? Create evergreen social updates for your evergreen content. The important thing is that you stop thinking of the work you create as one-time-use-only.
What Story Are You Telling?
In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions digital marketing strategy consultants; and the author, blogger, and podcaster behind UnMarketing. As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the various problems they […]
How to Use the New Twitter Analytics Dashboard
Twitter has launched an amazing dashboard that provides a wealth of data on your organic Tweets. Learn how to access this data so you can perform an insane amount of powerful social analysis.
Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. The Beeday event offers a good example of how to celebrate milestones with your social media community.
5 Ways Companies Are Using Instagram’s New Hyperlapse App
This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format. Wondering how you can tap into Hyperlapse? Check out five examples of how it’s currently being used as a social media storytelling tool.