Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting

A Trickle of Transparency

Can the principles of social media work offline?
Many brands are unsure of how (or whether) to dive in to the social media pool. That’s not surprising. To fundamentally reconsider the relationship between brand and its customers isn’t a course correction that can be accomplished over a plate of chicken nachos and a margarita. After all, [...]

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A Conversation, Not a Monologue – Digital Marketing for Colleges

I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona. 
NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis. 
While this [...]

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Flash Now Readable by Search – Usability Experts Panic

After a LONG waite, Adobe announced this week that Flash files are soon to be readable by search engines. This removes a major impediment to using Flash for Web sites, as previously all files created in Flash were essentially invisible to Google, Yahoo! and the rest.
So, we now have the classic good news/bad news scenario [...]

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Simple techniques for making Web site visitors take action

Making the Horses Drink

The Web is the most comprehensively flawed world-changing technology ever. The ways in which you can screw up a Web site are without limit. In contrast, it’s a lot tougher to botch a fire, a wheel, a toilet, an ATM, or one of those KFC chicken/potato/corn/cheese bowls.

Like a really big Science Fair [...]

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Botox For Your Web Site

Make these changes now to improve online results
Thousands of Web sites built circa 2000-2002 are showing signs of wear and fatigue like a dot com Larry King. Today’s trend is away from flashy, narcissistic pandemics about why YOUR bolt and fastener company is the BEST, and toward obvious, easy-to-use, functional Web sites that respect the [...]

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Actions not Words: Most web sites can’t get visitors to do much of anything. How about yours?

In comparison to their human counterparts, Web sites have certain advantages as sales representatives for your company. They work 24×7, don’t complain about the commission structure, and don’t expense $273 for dinner with “Paul” the imaginary new business prospect. But otherwise, Web sites are generally terrible salespeople.
Nearly all Web sites have (or should have) visitor [...]

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