Convince and Convert Blog: Social Media Strategy and Social Media Consulting

A Conversation, Not a Monologue – Digital Marketing for Colleges

September 26th, 2008 | Written By: Jay Baer
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I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona. NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis. [...]

Tagged as: blogs, digital marketing, marketing tactics, multi-variate testing, online conversation, social media, social networking, triggered email, usability, Web Site Strategy, Web site testing and optimization

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Flash Now Readable by Search – Usability Experts Panic

July 7th, 2008 | Written By: Jay Baer
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After a LONG waite, Adobe announced this week that Flash files are soon to be readable by search engines. This removes a major impediment to using Flash for Web sites, as previously all files created in Flash were essentially invisible to Google, Yahoo! and the rest. So, we now have the classic good news/bad news [...]

Tagged as: ad agencies, advertising agencies, agency self-promotion, flash intro, flash sites, flash usage, flash web site, pr agencies, search engine optimization, search usability, using flash, Web Site Strategy

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Simple techniques for making Web site visitors take action

October 28th, 2006 | Written By: Jay Baer
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Making the Horses Drink The Web is the most comprehensively flawed world-changing technology ever. The ways in which you can screw up a Web site are without limit. In contrast, it’s a lot tougher to botch a fire, a wheel, a toilet, an ATM, or one of those KFC chicken/potato/corn/cheese bowls. Like a really big [...]

Tagged as: conversion rate, navigation, usability, web analytics and testing, web site metrics, Web Site Strategy

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Botox For Your Web Site

June 1st, 2005 | Written By: Jay Baer
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Make these changes now to improve online results Thousands of Web sites built circa 2000-2002 are showing signs of wear and fatigue like a dot com Larry King. Today’s trend is away from flashy, narcissistic pandemics about why YOUR bolt and fastener company is the BEST, and toward obvious, easy-to-use, functional Web sites that respect [...]

Tagged as: conversion rate, Web site Analytics and Metrics, web site statistics, Web Site Strategy

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