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December 11, 2008 Written By: 5 Comments

4 Critical Steps for Marketing in a Recession (video)

Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

Filed Under: Integrated Marketing and Media, Video Blogs Tagged With: , , , , , , , , , ,
September 26, 2008 Written By: 16 Comments

A Conversation, Not a Monologue – Digital Marketing for Colleges

I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona.  NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis. 

Filed Under: Digital Media, Integrated Marketing and Media, Social Media Marketing, Usability and Ease of Use, Web site Analytics and Metrics, Web Site Strategy Tagged With: , , , , , , , , , ,
September 22, 2008 Written By: 9 Comments

Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

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Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site

September 16, 2008 Written By: 32 Comments

The 10 Strengths of the Agency of the Future

Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish

July 21, 2008 Written By: 4 Comments

Agencies Need to be Testing Landing Pages

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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available

July 15, 2008 Written By: 9 Comments

Google to Show Search Volume – Another Blow to Agencies

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In a LOOOOONG overdue move that provides some much-needed transparency to the PPC business, Google has added search volume data to their keyword research tool.  This means that when you use Google to research potential search terms for your clients’ pay-per-click campaign, Google will actually give you an idea of how many people actually search

September 1, 2004 Written By: 1 Comment

Actions not Words: Most web sites can’t get visitors to do much of anything. How about yours?

In comparison to their human counterparts, Web sites have certain advantages as sales representatives for your company. They work 24×7, don’t complain about the commission structure, and don’t expense $273 for dinner with “Paul” the imaginary new business prospect. But otherwise, Web sites are generally terrible salespeople. Nearly all Web sites have (or should have)