Convince and Convert Blog: Social Media Strategy and Social Media Consulting

4 Critical Steps for Marketing in a Recession (video)

December 11th, 2008 | Written By: Jay Baer
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Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?

Tagged as: conversion rate, customer service, email testing and optimization, integrated marketing, marketing tactics, multi-variate testing, ppc copywriting, web analytics, web analytics and testing, Web site analytics, Web site testing and optimization

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A Conversation, Not a Monologue – Digital Marketing for Colleges

September 26th, 2008 | Written By: Jay Baer
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I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona. NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis. [...]

Tagged as: blogs, digital marketing, marketing tactics, multi-variate testing, online conversation, social media, social networking, triggered email, usability, Web Site Strategy, Web site testing and optimization

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Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

September 22nd, 2008 | Written By: Jay Baer
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Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]

Tagged as: crazy egg, web analytics, Web site analytics, Web site Analytics and Metrics, web site analytics and testing, web site KPI, web site metrics, web site statistics, Web site testing and optimization

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The 10 Strengths of the Agency of the Future

September 16th, 2008 | Written By: Jay Baer
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Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish [...]

Tagged as: ad agencies, ad agency, advertising agencies, digital capabilities, digital marketing, digital marketing agency, interactive advertising, Internet Advertising, millennials, recession proof marketing, sapient, social media, social networking, traditional agencies, Web site Analytics and Metrics, Web site testing and optimization

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Agencies Need to be Testing Landing Pages

July 21st, 2008 | Written By: Jay Baer
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Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available [...]

Tagged as: ad agencies, advertising agencies, conversion rate, cost per click, landing pages, marketing tactics, pay-per-click, ppc, ppc programs, PPC tips, quality score, ROI, search marketing, SEM, web analytics and testing, Web site Analytics and Metrics, web site analytics and testing, Web site testing and optimization