YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

WEBININE: All About Reddit

badge webinine WEBININE: All About RedditIn this webinine, or short form webinar lasting around nine minutes, we explore Reddit, a social news sharing site with a loyal community and growing following. Topics discussed include:

  • Brief history of Reddit
  • Reddit demographics
  • Subreddits (or categories)
  • Upvotes & Karma
  • Reddit User Pages
  • Common Acronyms within the Community
  • Ask Me Anything Sessions
  • Reddit Content Submission Tips
  • Reddit Advertising

What did we miss? Let us know if you have anything to add or ask questions in the comments below.

pf button both WEBININE: All About Reddit
About Chris Sietsema

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics.

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  • http://rynoweb.com/ chuckreynolds

    Interesting you guys talking about reddit… definitely an interesting site. I’ve been a member for a loooong time now. Cool community and definitely some interesting subreddits if you dig enough :)

    • sietsema

      chuckreynolds Thanks, Chuck.  Clients started to ask more about it so we respond. :)  There was a good comment on Twitter earlier today from @steve_watt1 who noted that marketers should be careful as overt promotions, etc will be rejected as spam by the reddit community.  I’d definitely agree with that.  As a long time user, do you have other tips/insight re: reddit?Take care. We’ll have to get a beer at BOLO next week

      • http://rynoweb.com/ chuckreynolds

        sietsema yes on the beer :)  And yes… reddit community will nuke anything semi-obvious quickly…

  • ahr19

    Great insight and review of reddit. I am learning more about it as more clients are asking. Any other best practices out there?