5-Step Process For Finding Your Perfect Content Marketing Partners
You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. What you may often neglect is the awesome opportunity to boost your audience size even more by working with content marketing partners. Learn how to find and utilize new partners to grow your business.
Why Content Marketers Need to Quit Reinventing the Wheel
If you have an idea or a content tent pole, what you should do is create 8 or 10 or 20 individual executions based on that big idea, says Jay Baer is this video and blog post.
Why Your Business Needs to Be a FLOP
Jay Baer interviews David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing to talk about how entrepreneurs and marketers can do social media the right way.
How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns
The level of video quality found through smartphone cameras and specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike. These brands are using video to tell a 360 degree story.
New Data: Retargeting Industry Facing New Challenges as Growth Continues
A new study from Chango and Digiday show that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising.
3 Ways to Engage Your Team and Improve Your Blog
In this edition of Blog Rescue, we look at an issue that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute.
How to Get Your Leadership Team To Blog More Effectively
As a marketing director or manager, it’s your job to create an opportunity in your executives’ very busy lives to meaningfully contribute to the marketing strategy you know will work. Here’s how.
How to Waste Your Content Marketing Efforts
It’s true – social media marketing is not enough to get your content distributed to your target audiences. Find out the most important tool you should be using to build your engagement and subscribership.
How I Became the Person Most Mentioned by Digital Marketers on Twitter
Jay Baer become the most mentioned person by digital marketers on Twitter through the help of hundreds of other people. Here’s what it takes to build an audience in modern times.
Are You Overlooking the Most Valuable Real-Time Marketing Strategy?
Real-time marketing is not just about one-off timely delights – it’s about ongoing service to your customers. Why not make 2014 the year that your company excelled at social customer service?
A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack
Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country.
Why Great Marketing Isn’t Always Done “At Scale”
Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, the reason influence marketing often works so well is because it’s focused on a close relationship between the brand and handful of influential people. Here are some examples of why small succeeds.
Why visuals are the most important element of content marketing
Johnny Don’t Read. In every social network and content marketing outpost, photos and visuals now dominate. What impact does this have on content? Jay Baer weighs in.
7 Ways to Lighten Up Your Marketing and Generate Conversation
As the importance of great content grows, so too will the experimentation with fun marketing for B2B companies. Here are seven ways to add humor and get results with your content marketing.
How PassionRoses Reached Out to the Right Celebrity at the Right Time
Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the […]
11 massively doable ways to increase conversions with better forms
Don’t undercut your digital marketing promotions and outreach efforts with forms that diminish your conversion rate artificially. Here are 11 ways to boost conversions (includes slides).