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Digital Marketing

How Does Comcast Tell 29 Million People About Customer Experience Transformation?
Why Offline Word of Mouth is More Persuasive than Online Word of Mouth
Why do we spend much on advertising and so little on word of mouth?
How Surprise and Delight Was Beaten by a Can of Sardines
How Unique Selling Propositions Are Killing Your Word-of-Mouth Marketing
Why You Trust Anonymous Reviews More than You Trust Your Ex
Why Word of Mouth Is More Important than Advertising for Big Purchases
5 Questions to Ask Customers When Creating a Word-of-Mouth Strategy (and How to Ask Them)
The 3 Types of Customers That Will Talk About Your Business—and The One That Definitely Won’t
This Is Why the Cheesecake Factory Spends So Little on Advertising
You’ll Laugh Hysterically Watching These Videos About Talk Triggers
Guess Which Celebrity Consumers Trust Most [Chart and Video]
The 5 Types of Talk Triggers [Infographic]
Why I Spent 18 Months Ignoring My Family and Writing This Book
50% of Americans Like This Type of Information Best When Researching Purchases
Study Finds 77% of Millennials Have Recommended a Product or Service in the Past Month