Digital Marketing Strategic Plans

Digital Marketing Strategic Plans

For organizations that need an all-new or significantly revised strategic plan to govern how, where, and why they are active in content marketing, social media marketing, email/messaging, and website/reputation, we can provide precisely the guidance you seek.

For over a decade, the team at Convince & Convert, led by founder Jay Baer (best-selling business book author and one of the world’s leading influencers of B2C marketers, B2B marketers, and CMOs) have created winning strategic plans for leading brands like Hilton, Chiquita, adidas, Oracle, Visit California, Kindred Health, American Fidelity, Allstate, Comcast, and many more (see client successes here).

Why do they work with us?

Our aim is to connect you with your customers and help you take your digital programs from good, to outstanding.

See what Jay Baer says about our digital marketing strategic planning process.

In the first phase of strategic plan development (we call it your Strategic Summary), we uncover and analyze everything about your business, with an emphasis on digital marketing. Everything is connected in the eyes of your customers, so we’ll look at content, social, email, website, ratings and reviews, online customer service, word of mouth, and other elements.

The work will start with a discovery meeting, a two-hour, in-depth virtual session with you and your team where we will confirm your key goals, and ask you many questions about how your programs operate today. We’ll interview your stakeholders and your customers, too.

We’ll also in this phase do a deep dive on your competitors, and we’ll want to talk about them and what you think they are doing right, and not so well.

We prefer to conduct custom, proprietary research to determine your customers’ attitudes about your business and your competitors. We partner with one of the country’s leading research firms to create these massively useful programs.

At the end of this phase, we give you a written Strategic Summary document that establishes your goals, provides you with a detailed competitive assessment, and begins the foundation for the operations guides. Delivered in a way that energizes you for the road ahead.

In the second phase (Operations Guides) we focus on each area of your digital success. Prioritizing the area your team or department needs most and delivering not only a strategic guidebook for each pathway but exactly the operations, resources and timeline to get it done. We’ll cover what you need to do, when, how often, for whom, how to measure, how to staff, and necessary technology. It’s a complete operating manual for digital marketing.

We also provide a full priority map so you know what to tackle first. We’ll deliver the Operations Guides live on-site at your place. You are going to love it.

What does this really mean? We write you highly customized recipes that will make your digital marketing incredibly delicious.

Learn how we keep the greatest brands in the world in front of their customers’ expectations.

For more information on our comprehensive, research-backed strategic plans for content marketing, social media marketing, word-of-mouth marketing, email marketing and messaging, and/or website and online reputation, please set up a consultation call with a Convince & Convert analyst.

Speak to a Convince & Convert Strategist

Let's schedule a call to chat about your marketing goals and challenges. A Convince & Convert strategist will get back to you within 1 business day (or sooner) to schedule your call. We can't wait to chat with you!