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How Authors and Podcasters Market Through Social

Authors: Jess Jay Baer Jess Adam Brown
Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Follow Social Pros on LinkedIn.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of authors, podcasters, and former co-hosts to discuss how they build businesses through social media and beyond.


Using Social Media for Business Growth

Whether your business is a DIY startup or a Fortune 500 company, social media is an equally available and equally important part of your marketing strategy. Anyone with an internet connection and a good product can begin building an audience.
Now for over 300 episodes, the Social Pros Podcast has taken a deep dive into the world of social media marketing, investigating the successes, failures, and strategies of some of the world’s most successful companies. In this second of two special episodes, hear a wide range of authors and podcasters talk about how they use social media to build their business.

In This Episode

  • Shama Hyder — Founder and CEO at Zen Media
  • Mark Schaefer — Executive Director at Schaefer Marketing Solutions LLC
  • Eric Boggs — CEO at RevBoss
  • Jeffrey Rohrs — Chief Marketing Officer at Yext
  • Jess Ostroff — Director of Calm at Don’t Panic Management
  • Randy Frisch — Co-Founder, CMO, and President at Uberflip
  • Dan Gingiss — Vice President, Strategic Group at Persado
  • Nick Cicero — Founder and CEO at Delmondo
  • Joey Coleman — Chief Experience Composer at Design Symphony

Quotes From This Episode

The future belongs to companies who can give the connected consumer a seamless experience. Click To Tweet
“For us, social media is still a key input into what we’re doing, but more as a data play, as opposed to a broadcast play.” — @ericboggs

“The smallest content in the world, little factoids about your business, are what consumers are looking for every single day. The accuracy of that information is critical and it better come from the source.” — @jkrohrs

“As much as we can capture attention on social, if we don’t keep that attention, they’re just gonna go on to the next brand that’s been recommended.” — @randyfrisch
“Customers today are looking to have a relationship with a brand, not just when they have a problem.” — @dgingiss
There's always room for a great brand. Click To Tweet

“Research shows that somewhere between 20 and 70% of new customers will decide to quit doing business with you before the 100 day anniversary. If you can get them to day 101, they’ll stay for five years.” — @thejoeycoleman

See you next week!

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