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Becoming A Social Pro: Insight from 500 episodes (and counting)

Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Marking this incredible milestone, our very own Jay Baer, Anna Hrach, and Adam Brown sit down to discuss the most important (and surprising) lessons learned over 10 years of the Social Pros podcast in this special one-off webinar.

Advice from Pros Doing Real Work in Social MediaBecoming A Social Pro: Insight from 500 episodes (and counting)

With more than 500 interviews with hundreds of industry-leading social specialists under their belts, hosts Jay Baer, Anna Hrach, and Adam Brown look back over the developments that have shaped social pros roles in the last decade.
In this very special episode, the hosts share insights from previous Social Pros guests about the changes, evolutions, and the biggest surprises in social media since the podcast began. They also revisit some of the very best tips and advice from the experts over the years.
The hosts go on to discuss what’s in store for the future of a social pro and what developments you can expect to see in social media roles in the next ten years. They also share their one dream guest they’d like to interview on the Social Pros podcast.
Discover all the key findings and insights from 500 episodes (and counting) in our companion eBook here, where you can also check out the video version of the webinar.

In This Episode:

  • 3:22 – Jay reflects on the early days of the Social Pros podcast
  • 4:50 – Adam shares what it’s been like talking to different social pros over the years
  • 8:26 – Why Social Pros’ success is all down to featuring great guests
  • 12:37 – The biggest surprises in social media over the last ten years
  • 15:24 – What a previous guest had to say about producing authentic content
  • 17:58 – How social media has become part of customer care
  • 20:22 – How social media has changed so much over the last decade
  • 26:24 – Why the role of a social pro has evolved so drastically
  • 28:43 – Predictions on what skills future social pros are likely to need
  • 32:11 – The top guest tips for anyone looking to become a social pro
  • 40:48 – Dream guests Jay, Adam, and Anna would love to see on the show

Quotes From This Episode:

“The growth of social pros to industry leaders speaks to their skills, impressive insights, and foresight. But also to the importance of social as part of marketing, communications, customer service, and business.” Click To Tweet
“Ultra-short content has completely altered how we as a society communicate. It forces creativity and challenges marketers to do more with less. But it also provides more opportunity for content consumption allowing consumers to pick what they want quickly and easily.” @convince
“There’s still this tremendous misalignment between what brands choose to publish and what consumers choose to consume.” @convince


Visit for more insights from your favorite social media marketers.

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