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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Being bold on social media isn’t always the easiest thing to do. What if you get it wrong…? No one wants to go viral for all the wrong reasons, but in this week’s episode, Gabriel Gomez, Account Supervisor, Social, Community, and Influencer, Gen Z Lab Ambassador at Edelman, shares some food for thought on being socially bold.
Test and Learn on Social
Many social pros are apprehensive to try new things on social media. There’s a fear of audience reception, and if you’re managing social for various clients, you need to take their thoughts on board as well. Gabriel Gomez, Account Supervisor, Social, Community, and Influencer | Gen Z Lab Ambassador at Edelman, joins this episode of Social Pros to share his blueprint for being socially bold.
In this episode, we hear Gabriel’s methods for keeping tabs on social trends, how he talks to clients about trying new things, and some examples of bold and inventive campaigns he’s worked on in the past (#cancelpizza anyone?)
He explains why we need to test and learn by trying new things but also engage in social listening to watch audience reception (both good and bad). We also hear about Gabriel’s meme-based strategy for LinkedIn and why he thinks micro-influencers can bring more credibility in their content.
In This Episode:
- 2:42 – Gabriel breaks down the clients and campaigns he works with
- 4:12 – The benefits of working on the agency side of social media
- 4:56 – How Gabriel keeps tabs of different trends
- 9:07 – How he talks to clients about trends
- 11:32 – Gabriel takes us through a fun Beyonce-themed Dolby campaign he worked on
- 13:34 – How the #cancelpizza campaign made a dry campaign more fun
- 16:05 – How Gabriel followed the conversations around #cancelpizza
- 19:45 – Why micro influencers tend to bring more credibility
- 21:48 – How brands should decide which influencers to work with
- 23:41 – Gabriel’s relatable approach to LinkedIn
- 27:13 – Gabriel’s advice for LinkedIn
- 29:02 – How the Gen Z Edelman lab came about
- 31:44 – Gabriel’s top tip for becoming a social pro
Quotes From This Episode:
I think a lot of great feedback or a lot of positive or negative reception can come through direct messages from consumers. And I think it's important for brands to keep that two-way street of communication going. Click To Tweet
“More micro or lower tier influencers do actually carry more credibility because their communities are so much more engaged with them. They’re seen as someone who’s more relatable versus aspirational.” Gabe Gomez
“Let’s test and learn. Our community might be really into music. We don’t know because you never made the connection between our brand and the music space. And that’s something we try to do when it makes the most sense. When do we push the envelope and enter a conversation that feels unexpected?” Gabe Gomez
Resources:
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