Skip to main

Business Storytelling From a Hollywood Screenwriting Coach

Show Business
Hosted By
About The Business of Story Podcast:

Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.

Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business.

Robert McKee 2 - Instagram

The Story Master Speaks

Robert McKee is the master of Hollywood storytelling, and you may recognize his name. For the first time, we are excited to welcome a previous Business of Story Podcast guest in for another round.
Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling.
He brings his expertise once again to the Business of Story Podcast to illuminate a trend he has noticed: the key difference between screenwriters and business leaders—their implementation of logic and rhetoric.
Business leaders are not unwilling or incapable of adapting to story structures, it’s just that we have all been taught inductive rather than causal logic, and when delivering a proposal or presentation, this leads to an overwhelming amount of jargon and indigestible data.
As Robert points out, “Rhetoric is not the way the mind works.” By identifying the type of story you wish to tell, you can fit your form of logic to it.

In This Episode

  • The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story
  • The difference between implicit and explicit story
  • The intersection of meaning, truth, and moral
  • “Negaphobia,” or the fear of all things negative
  • Changing your thinking from inductive to causal
  • How to win a free story consultation with Park Howell


Quotes From This Episode

“It’s risky. It takes courage. It really does take courage to tell a story because when you’re doing a PowerPoint presentation, people are silent and thinking their own thoughts and you get a little applause. But when you’re telling a story, you’re really sticking your neck out.” —@McKeeStory
“There’s meaning. Truth is too big a word. Moral is too trivial. Story must make meaningful emotional sense.” —@McKeeStory
“The mind learned how to take the chaos and build order, how to take the meaninglessness of being alive and give it a meaning, it began to create ideas of life after death as the mind built religions and fortified those with stories. So storytelling is the way in which the mind works.” —@McKeeStory
“Life is movement, negative to positive back to negative to positive, life is dynamic. It’s not static. It’s story.” —@McKeeStory
“Aversion to the negative, aversion to friction or risk is built into your brains in business school, never to expose to the public that there are any problems, any conflicts, anything negative within the company. But the product is the solution to a problem, right? So why are we not announcing the problem?” —@McKeeStory


Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer