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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Joél Leon, Creative Director, T Brand Studio at New York Times Advertising, hits us with some mic drop moments in this episode of Social Pros. He explores how to build more harmony into the creative process and lead your team to success.
A Healthy Employee Creates a Healthy Creative Environment
If you want your creative team to hit it out of the park, then you’ve got to foster a healthy environment for them. Joél Leon, the Creative Director, T Brand Studio at New York Times Advertising, believes there needs to be more “harmony” within the creative process. And part of that is by building a healthy environment for your team.
In this episode of Social Pros, we hear Joél’s take on what it means to be a great creative director and why the environment that you set up for your team is key to helping them create their best work.
We hear how Joél approaches creative projects and why his role is all about trusting people to do their work and creating safe spaces for them to flourish creatively. He explores how he defines success, some of his favorite campaigns to work on, and why we need to be genuine and practice what we preach when joining conversations about social issues.
In This Episode:
- 1:51 – Joél explains his role within T Brand Studio
- 5:40 – How Joél’s team works alongside the newsroom and editorial teams
- 7:10 – Joél shares some details of campaigns his team has worked on
- 8:16 – How Joél leads his team to deliver the very best content
- 12:12 – Joél’s methods for managing expectations and working with brands
- 15:20 – How leaders can create a healthy work environment
- 17:20 – How to protect the interests of your team while keeping clients happy
- 20:20 – Joél shares some of his favorite campaigns to work on
- 23:56 – How Joél prefers to think about failure and success
- 27:14 – Finding a harmony between creativity and social issues
- 31:05 – Why listening is the most active form of communication
- 32:11 – Joél announces his publishing deal and upcoming book
- 33:29 – Joél’s top tip for those wanting to become a social pro
Quotes From This Episode:
We are at a time in history that is unprecedented. The absolute access we have to social media allows us to gain information and news at a speed and efficiency that is unheard of. There is outrage about everything because there's… Click To Tweet
“Being a great creative director requires a level of emotional intelligence, and being able to help people navigate a room and also knowing what people’s priorities, passion points and pain points are.” @JoelakaMaG
“Listening is the most active form of communication we can do.” @JoelakaMaG
Resources:
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