Skip to main

Ethical Public Relations in the New Age of Wikipedia

Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


David King, Founder and Director at Ethical Wiki, joins the Social Pros Podcast this week to talk about the impact Wikipedia has on social media in today’s world, the future of PR, and how companies can better work with the Wikipedia community.  Please Support Our Sponsors Huge thanks to our amazing sponsors for helping us […]

Social Pros Podcast | Real People Doing Real Work in Social Media

Social Pros Icon

David King - Ethical Wiki - @EthicalWiki
David King,

David King, Founder and Director at Ethical Wiki, joins the Social Pros Podcast this week to talk about the impact Wikipedia has on social media in today’s world, the future of PR, and how companies can better work with the Wikipedia community.

 Please Support Our Sponsors

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:

Listen Now

Click the play button to listen here: [podcast][/podcast]
Download the audio file:
The RSS feed is:
Find us on iTunes:

Tweetable Moments

“The Bright Line rule is the [best] process for editing improper wiki articles” -@EthicalWiki (tweet this)

“At the end of the day, social is about people, not logos” -@JayBaer (tweet this)

Accurately Updating Wikipedia

David has vast experience in PR from his days in the Silicon Valley scene and has specialized his knowledge of Wikipedia to help corporations and firms accurately represent themselves on the site. While there’s a large market (and occasionally significant financial incentives) for putting a positive spin on, or covering up some past blunders of companies, David talks about keeping a serious focus on making sure the information is ethical and accurate to comply with Wikipedia’s intentions.

Wikipedia - The Free Encyclopedia
Wikipedia – The Free Encyclopedia

Often, updating a company’s Wikipedia page is wrought with ethical conundrum because even simply adding a single piece of information, or deleting one can add bias to the profile. Maintaining accuracy and avoiding “Point of View Pushers” like other PR agencies and special interest groups with an agenda are key to accurately updating a profile in a way that adheres with Wikipedia’s guidelines.
As mentioned in the episode, following Jimmy Wales’ “Bright Line” rule is as close as you can get to a one-size fits all method for properly updating a Wikipedia listing. The basics include making sure you notify Wikipedia editors of your relation to the company and your commercial interest; backing your edits with credible sources and article references; and writing from a non-biased, fact based point of view. Tune in to this week’s episode to learn more about how David advises you approach your company’s Wikipedia page.

Social Media Number of the Week: 50,000 miles

It’s only February and Jeff has already surpasses 50,000 frequent flier miles with United Airlines, and he points out the challenge airlines face now that everyone is a publisher with social media.
He mentions the flight that needed to conduct an emergency landing, and the airline operating the flight needing to ask a Twitter user what the flight number was because they couldn’t update their own internal systems as quickly as a passenger could report the incident via Twitter.
While airlines certainly will have their hands full trying to maintain their own timely knowledge of what’s going on, Jay just cleared 16,000 airline miles and tracks his miles, flights, changes and delays with Tripit Pro.

Holy Social! has been running an interesting and unique social media campaign for their non-profit mission to make clean drinking water available across the globe.
Below the slider on their website, you have the option to “Donate Your Voice” and in one click, supporters can donate their social media profiles to occasionally update with interesting facts and updates to drive more engagement with their clean water cause.
This leverages the power of their audience and allows those who may not have the financial means to lend their assistance in a way they can, by donating their voice.

The Big Two

What’s your one tip for becoming a social pro?
“Experience. I think one of the biggest differences between things like Wikipedia and Twitter or Facebook is barrier to entry.”  From his perspective, David says that anyone can be a publisher with most social media channels but Wikipedia requires experience and the test of time.
If you could do a Skype call with any living person, who would it be?
Jimmy Wales, the founder of Wikipedia or some of the top Wikipedia editors.
See you next week!

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer