Hosted By
About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love.
Consistency and Focus Are a Content Creator’s Best Friends
Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation.
Justin explains how he’s able to stay focused and invested in his own work while maintaining a healthy audience in multiple niches. Starting as a tech channel, Justin has branched out into lifestyle, travel, and car content, and this mix has proven to be beneficial in many ways, especially when it comes to brand partnerships.
We hear Justin’s advice on finding inspiration versus copying what others are creating and why it’s so important to build your own formula for success. Justin also shares his advice for new content creators and explains what he would focus on if he started from scratch today.
In This Episode:
- 2:58 – How Justin stays interested in content creation
- 5:51 – Justin tells us about winning Youth Entrepreneur of the Year in Canada
- 7:04 – Justin’s advice for younger listeners to stay relevant
- 9:47 – How Justin balances being true to himself and listening to audience feedback
- 11:51 – Justin shares details about his pivot toward travel content
- 13:36 – The benefits of working in multiple niches
- 15:38 – The value of collaborations with creators
- 16:56 – What’s changed in content creation since Justin first launched his Creator Cashflow course
- 19:14 – Pivoting between short and long-form content
- 19:51 – Becoming an influencer without a plan
- 21:36 – Content that inspires Justin
- 22:42 – Where Justin would start if he were to begin his creator journey from scratch
- 24:50 – Why content creation is sometimes about going with the flow
- 26:46 – Best practices for those working with brand partnerships
- 29:22 – Can brands compete with influencers?
- 32:48 – Why Justin moved away from podcasting
- 33:58 – Justin’s platforms of choice
- 36:59 – Balancing evergreen content with timely content
- 37:58 – Recent content projects Justin has worked on
- 39:59 – Justin’s top tip for those looking to become a social pro
Quotes From This Episode:
The more experience you have in the industry, the more you learn that you need to be emotionally detached from the content because a lot of the time, the brands are very black and white in what they're looking for. Click To Tweet“We’re seeing a lot of people trying to shift towards YouTube, and the ones who have started with short form and continued on with long form have actually done very well, whereas going the other way around is kind of difficult.”
“I think brands are getting pretty good about letting you have the creative control because at the end of the day, if they try to narrate the video, it’s very obvious, but at the same time, it just benefits everyone when there is some creative control.”
Resources:
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
