Hosted By
About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, as well as a writer, media critic, speaker, educator… and the list goes on. Hear their secrets to balancing it all while staying grounded.
Stay Grounded and Build a Brand That’s Truly Yours
It’s hard to explain everything DoctorJonPaul, Executive Producer of the BFF: Black, Fat, Femme Podcast, achieves with their content, but it’s an inspirational feat. DoctorJonPaul somehow manages to balance writing, creating, podcasting, public speaking, educating, and everything in between and has built a brand that people stop and take notice of.
We hear how they got their start on X originally but expanded to create a web of content and a strong personal brand that goes beyond just one platform. DoctorJonPaul explains why they decided to experiment with different platforms, and we hear about the origin story behind the podcast.
Creating so much content requires focus, and DoctorJonPaul shares their method for balancing it all and staying focused on what matters most. They also impart some words of wisdom on the nature of social media and why it’s important to stay true to your own brand and priorities.
In This Episode:
- 1:58 – How DoctorJonPaul became a creator
- 6:31 – Finding balance as a business owner and creator
- 8:05 – How to decide what to create each day
- 12:00 – Being intentional with self-promotion
- 16:09 – DoctorJonPaul’s take on the changes to Twitter/X
- 19:08 – The importance of branching out into different platforms
- 23:07 – The origin story of the BFF: Black, Fat, Femme podcast
- 32:58 – DoctorJonPaul’s advice for creators
Quotes From This Episode:
I think for me it really comes down to blocking, holding myself accountable and really just staying in tune with and doing the things that make me feel good on a day-to-day basis. Click To Tweet“The thing that I want to encourage is, don’t put all of your eggs into the social media basket. Make sure that people outside of social media can say, oh, yeah, we’ve worked with that person or we’ve connected with that person and making sure that longevity lives through that versus just a site.” @DoctorJonPaul
“I block my days. So Monday, Wednesday and Friday, I usually contribute to my podcast. And then Tuesdays, I usually spend pitching articles or pitching stories that I think need to be covered. Then on Thursdays, I’m usually playing catch up before Friday. So that way, when Friday comes around, I’m not feeling super exhausted or feeling overwhelmed.” @DoctorJonPaul
Resources:
Join the Social Pros LinkedIn Community
Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.
