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Greatest Hits: Why Every Brand Should Follow in Lululemon’s Social Footsteps

Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all.

Keep Community at the Core of What You Do 

Lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat. 

That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community. 

We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities. 

In This Episode:

  • 3:13 – Ravi’s role at lululemon 
  • 6:31 – Representing the lululemon community on social 
  • 13:41 – Translating brand purpose to different channels 
  • 21:31 – Utilizing platforms correctly 
  • 23:43 – How lululemon work with ambassadors 
  • 36:44 – Ravi’s top tips for social pros 

Quotes From This Episode:

In social, there are so many things we see as limitations that I look at as opportunities. Click To Tweet
It’s important not just for us to be speaking in the moment, but to do it with true purpose. Ravi Hampole
We all do some things wrong but it’s critical to give people the space to give feedback and allow us to do better on the next try. Ravi Hampole


Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

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