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How a Social Pro Pivoted from Sports to Startup Success

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


If you’re in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, co-founder and President at Slate, who provides some excellent reminders on how to be a decent human being, a great colleague, and ultimately progress in your career.

Propel Your Career as a Social Media Manager 

This week’s guest is Eric Stark, Co-founder and President at Slate, and previously with the NFL in several different capacities. He joins this episode to tell us about his transition from working in social for a massive organization like the NFL to launching and running his own successful start-up.  

He opens up about his own career progression and how he believes social pros, wherever they are in their career, can set themselves up for success. Eric has a deep understanding of what it’s like to manage the expectations of multiple teams when it comes to social and provides his thoughts on how to get your wins acknowledged and appreciated by your organization. Plus, why it’s important not to be too precious about what goes out on the channels you manage.   

Eric also chats about how some of the best people he knows in social don’t maintain a personal brand and why that is often a good thing…  

In This Episode:

  • Eric explains what Slade is and what it does 
  • Why they expanded beyond sports to different sectors 
  • How social pros is the centrepiece of the marketing team 
  • The best ways to grow and be promoted when you’re in social  
  • Eric’s advice for social media managers who feel undervalued by their organization 
  • Why you shouldn’t wait to share your exciting wins with the organization as a whole 
  • Thoughts on whether having a personal brand is vital for those in social 
  • The benefits of having a strong personal brand 
  • What it’s like running a company like Slate now  

Quotes From This Episode:

“The best social media managers I know who have been promoted to director and senior director and VPs of marketing have no interest in building their brand on LinkedIn or Twitter or Instagram, and they're doing just fine!” Click To Tweet

“Embrace working with other departments. Even if you feel like they may not understand how social works or what would perform well. Some of their asks may go against the goals of social media in general. Your job is to say yes but explain and find a solution that works for both sides.” 
“If you have an idea for a good social post, sometimes that does mean you drop what you have planned right then and there to act on that creative inspiration, because that sort of energy doesn’t sustain itself.” 


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