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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Striking the right balance between fun and serious on social is key to success. That’s why we wanted to speak to Joshua Gonzales, Media Producer at Beyond Identity, who is a prime example of doing just that.
Achieving the Right Balance on Social
When building and reconfiguring your social strategy, finding that perfect brand voice can be a challenge. Truth is…there’s no perfect brand voice.
But today’s Social Pros guest has found a way to create a light-hearted and highly likeable social strategy, without becoming the butt of the joke!
Joshua Gonzales, Media Producer at cybersecurity MFA Beyond Identity, joins the show to discuss how he delights B2B audiences and draws back the curtain on his social masterplan.
He explains how he balances seriousness and fun while remaining educational, how he pitches new ideas to management and how he leverages short-form video on YouTube Shorts and TikTok.
Plus, Joshua gives top tips for social pros getting in front of the camera and reveals the story behind his upcoming book.
In This Episode:
- 0:00 – Introduction
- 4:30 – Introducing Joshua
- 5:13 – What does Beyond Identity do?
- 6:41 – Unpacking Beyond Identity’s fun social
- 10:09 – Light-hearted vs serious – finding the balance
- 12:16 – Pitching more ‘radical’ ideas to senior teams
- 18:28 – You are speaking to people!
- 19:57 – Tips for social teams creating videos
- 24:05 – How to back up your social decisions
- 25:26 – Leveraging YouTube Shorts and TikTok
- 27:23 – Different topics on different platforms
- 28:55 – Find Joshua & Beyond Identity
- 29:39 – The lowdown on Joshua’s book
- 30:31 – Parting advice from Joshua
Quotes From This Episode:
I don't like commercials or ads. But if I can watch a piece of content that I do like and maybe remember a company from it, I think that's a better way to go about it. I want it to be fun. I want it to be delightful Click To Tweet“I want to be in every single area of the internet all the time. That’s my goal.” @joshwadam
“Whatever company you are starting out with, make sure that fit is there where you know the type of content that you are good at and that you are passionate about and know they can support that.” @joshwadam
Resources:
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