How Blab Went From an Idea on a Napkin to the Hottest Thing in Social Media

Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community.

In This Episode:

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Full Episode Details

Brittany Metz - Instagram

Starting the Conversation

When a team of Idealab innovators gets a little burnt out, Brittany’s experience with crafting Blab is a great lesson on getting back into that startup mentality and emerging with a pioneering software idea. Blab’s unlikely origin story includes an exiled nomadic team of thinkers, a bar, and somebody’s living room.

Blab is a revolutionary tool in the never-ending quest for the ultimate social engagement platform. It’s a multi-person live stream application where up to four speakers can video chat with a virtual audience that participates via chat.

Blab is changing the game of customer service by encouraging spontaneous, unscripted, unfiltered interaction with a dedicated customer base. Through an innovative live customer service desk, they are able to help customers right away with an actual human that can be instantaneously summoned into your chat by simply typing “@help”.

Blab’s nimble business and customer service practices nurture a happy audience while encouraging a culture of innovation.

In This Episode

  • How Blab is keeping pace with the rapid shifting social mediascape
  • The unexpected evolution of a dynamic conversational platform
  • Giving your community control with great results
  • Embracing spontaneity and instant, public feedback
  • Social customer care’s role in a successful startup environment
  • What searchable video content may mean for the application


Quotes From This Episode

“This is a great lesson in starting with one direction and then ending up with something else.” —@jaybaer

“We’re in a selfie generation. Everyone’s very much in a new level of comfort with themselves.” —@brittanymetz

“The authenticity of spontaneity gives a level of genuineness that scripted events or even recorded non-scripted events don’t have.” —@adamcb

“No one wants to be talked at on Blab. They want to be talked to or listen to people talking. There’s a huge difference.” —@brittanymetz



See you next week!

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