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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community.
Starting the Conversation
When a team of Idealab innovators gets a little burnt out, Brittany’s experience with crafting Blab is a great lesson on getting back into that startup mentality and emerging with a pioneering software idea. Blab’s unlikely origin story includes an exiled nomadic team of thinkers, a bar, and somebody’s living room.
Blab is a revolutionary tool in the never-ending quest for the ultimate social engagement platform. It’s a multi-person live stream application where up to four speakers can video chat with a virtual audience that participates via chat.
Blab is changing the game of customer service by encouraging spontaneous, unscripted, unfiltered interaction with a dedicated customer base. Through an innovative live customer service desk, they are able to help customers right away with an actual human that can be instantaneously summoned into your chat by simply typing “@help”.
Blab’s nimble business and customer service practices nurture a happy audience while encouraging a culture of innovation.
In This Episode
- How Blab is keeping pace with the rapid shifting social mediascape
- The unexpected evolution of a dynamic conversational platform
- Giving your community control with great results
- Embracing spontaneity and instant, public feedback
- Social customer care’s role in a successful startup environment
- What searchable video content may mean for the application
Quotes From This Episode
“This is a great lesson in starting with one direction and then ending up with something else.” —@jaybaer
“We’re in a selfie generation. Everyone’s very much in a new level of comfort with themselves.” —@brittanymetz
“The authenticity of spontaneity gives a level of genuineness that scripted events or even recorded non-scripted events don’t have.” —@adamcb
“No one wants to be talked at on Blab. They want to be talked to or listen to people talking. There’s a huge difference.” —@brittanymetz
Resources
- Brittany’s Twitter: @brittanymetz
- Blab
- Medium
- @BlabHostFinder
- Jay’s latest book, “Hug Your Haters“
See you next week!
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