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How Brian Fanzo Combines Real-Time and Right-Time Social Media

Authors: Jess Brian Fanzo
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Brian Fanzo, Founder & CEO of iSocialFanz LLC, joins the Social Pros Podcast to discuss real-time social and account takeovers.


Real-Time Social at the Right Time

When it comes to social media, high-quality content is an absolute must. However, it’s important to note that polish isn’t the only factor in the quality of your content.
Timing is absolutely crucial in creating successful engagement with your audience, and some strategizing can help you drastically improve your ability to achieve your objectives. For example, providing real-time social content while at a conference is a great way to give special access to your audience, but choosing the right moments to share can mean the difference between something meaningful and content that falls flat.
Whether working on scheduled or real-time social content, your strategy should always be based on the customer’s experience. Content for content’s sake is not enough. Putting out the right content at the right time is the way to keep your customers engaged and coming back for more.

In This Episode

  • Why LinkedIn is the new golf course for business conversations.
  • How to use hashtags to curate your content.
  • How to conduct a successful social media takeover.
  • How AR and VR can help create empathy.
  • How Twitter has changed to provide more value.

Quotes From This Episode

LinkedIn is the new golf course, where you're having great conversations with people that are going to ultimately lead to a business decision. Click To Tweet
“Takeovers are an element of influencer marketing that are still underutilized.” — @iSocialFanz
“When it comes to live videos and takeovers, I ask, ‘How do I give people access to something they can’t get anywhere else?’” — @iSocialFanz


See you next week!

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