How Ferrara Candy Company Is Crushing Social

How Ferrara Candy Company Is Crushing Social

Managing Multiple Accounts from America’s Favorite Candy Brand Brian Camen, long-time candy fan and Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins the Social Pros podcast to drop some tasty morsels of advice. As a company with multiple brands for different candies, managing social media for them all is a […]

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Full Episode Details

Managing Multiple Accounts from America’s Favorite Candy BrandHow Ferrara Candy Company Is Crushing Social

Brian Camen, long-time candy fan and Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins the Social Pros podcast to drop some tasty morsels of advice.

As a company with multiple brands for different candies, managing social media for them all is a mammoth task. Brian lets us in on his secrets and explains his team’s process for creating social content that drives results.

He explains why it’s so important to know each brand well and its target audience, and balance that with the typical users on each social media platform. We hear how Ferrara Candy made its break into TikTok, and Brian shares some food for thought on the future of the platform.

In This Episode:

  • 4:54 – Brian takes us through his career journey at Ferrara Candy Company
  • 12:10 – How to juggle social media for 50+ accounts
  • 14:02 – How Ferrara Candy Company evolves with its audience
  • 16:43 – Brian, Anna, and Daniel swap stories on their favorite candies
  • 19:22 – Brian’s approach to testing campaigns and developing a learning agenda
  • 22:18 – What Brian means by “failing fast”
  • 24:29 – How Brian and the team first approached TikTok
  • 27:53 – Brian’s take on breaking the algorithm on TikTok
  • 29:32 – Why audio is still a great opportunity on social
  • 32:09 – How Ferrara Candy Company won two REGGIE awards
  • 39:47 – Brian’s top tip for anyone who wants to become a social pro

Quotes From This Episode:

Nailing who you are on each individual brand is extremely important to have success. Click To Tweet

“My advice for brands is to prepare to live in a world where once again, you will have to pay to be seen, but we’re not there yet. So keep testing, keep producing your content.” @briancamen

“Creating a distinctive voice for yourself on audio is important in order to continue to drive awareness, relevance, and the entire marketing funnel.” @briancamen

Resources:

What’s your one tip for becoming a social pro?

Brian’s top tip for young professionals looking to make a career in social is to have a mindset of learning, growing, and developing. This will set you off on the right foot and help you grow throughout your career.

If you could do a Skype call with any living person, who would it be?

Brian would pick Mark Zuckerberg because, as a social pro, many people like Brian wouldn’t have the roles they have today without Facebook. Facebook progressed the social and digital landscape so far, and Brian believes that it’s done a lot of good for a lot of people.

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