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How Finding Your Story Can Set You Free

Show Business
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About The Business of Story Podcast:

Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.

Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success.

jennifer-keitt_instagramOwn Your Story and Own Yourself

Are you following your passion? What story are you telling yourself every day?
It might not always be comfortable, but taking the time to redefine your inner story will help you find yourself and your future success.
Jennifer Keitt joins the podcast this week to talk about “staying in the tension of really discovering” in order to find your true path. It was only after taking a big risk and making a shift in her career that she was able to create and produce The Jennifer Keitt Show, a now hugely successful and significant radio show for women.
Jennifer discusses why it’s imperative to get out of your comfort zone and create a positive attitude. She will also talk about the importance of owning your current story in order to create a new one, surrounding yourself with encouragement, and selling your new story to the world.

In This Episode

  • Why redefining your story will redefine yourself
  • How to find and pursue your inner passions to success
  • Why it’s important to surround yourself with smart and encouraging people
  • How to give back to your community in a fulfilling manner
  • Why owning your name and your content is so crucial
  • How to share and sell your new story to those around you


Quotes From This Episode

“You can be the person you want to be or have the success that you want to have as you begin to break open your story and share it with other people.”  —@JenniferKeitt
Comfortability leads to complacency. Complacency drains you of your passion, of your energy.” —@JenniferKeitt
“You can’t put new ideas into old mindsets, so you have to change your mind. You have to change the parameters by which you’re either keeping yourself in boundaries, you have to break free from that.” —@JenniferKeitt  
“People want to have a significant impact in their lives. So it’s really this idea of, ‘how can I be significant, not only to myself but to those that are in my immediate world and in my immediate circle? How do I make that happen?’ That’s the biggest question I think I’m tackling all the time.” —@JenniferKeitt
“I keep a team of mastermind people who are professionals, who have helped every step along the way. Mentoring is very, very, very important, and I always keep a team.” —@JenniferKeitt

“If you think about concentric circles, the comfort zone is right in the center. It feels really, really good, but life is way outside of most of those concentric circles—in the atmosphere or in the stratosphere or even in outer space—and I had to push free. You know, you think about the rocket boosters that have to push the rocket out of the atmosphere to get it into outer space. That, to me, is stepping out of our comfort zones. I could not stay there because I would have died, and I don’t mean that literally but I do mean that in every sense of the word figuratively.” —@JenniferKeitt  

I don’t think anything in life that’s worth having is easy.—@JenniferKeitt
“It’s really easy to own who you have become. And the more that you own that, the more that you embrace that, I think it’s easier, then, to sell your story.” —@JenniferKeitt


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