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How Higher Ed Can Boost Social Media Performance with Empathy and Design

Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, joins the Social Pros podcast to explain how social media marketers can enhance their operations through higher education and empathy.

Back to the Classroom

The marketing landscape is constantly changing. This means it’s increasingly important that marketing professionals have knowledge across multiple areas so their teams can grow and evolve.

In this episode of Social Pros, Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, shares the ins and outs of his journey from graphic design to marketing, his current role, how marketers can move with the times and so much more.

Get ready to note down some top tips from RJ on audiences, upskilling and marketing with empathy. Plus, he shares why he thinks marketers should return to the classroom.

In This Episode:

  • 4:20 – RJ explains his job role and background
  • 7:27 – Why RJ pivoted from graphic design to marketing
  • 12:37 – How marketers can work with designers and create better briefs
  • 15:35 – RJ explains his preference for in-house teams over agencies
  • 21:56 – How the last two years have impacted marketing strategies
  • 23:41 – RJ’s student-centered strategy
  • 30:37 – How RJ made a business case for embracing social media
  • 38:42 – RJ shares his top tip for those who want to become a social pro

Quotes From This Episode:

“Get to know your audience and be a part of the community you’re serving.” Click To Tweet

“You can climb the ladder, but as you do that, the jobs narrow. Take all of those multi-skills that you’ve developed. And don’t be afraid to apply them in different areas.” @rjtpitt

“I really believe in this idea of the idealized self-concept that every single human on the planet has this idealized version of themselves to work towards. We’re all trying to capture it.” @rjtpitt


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