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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, joined the Social Pros podcast to share how you can approach social with “good energy.”
Forget Perfectionism
In this saturated social media world we live in, brands are always looking for new ways to stand out. Our guest this week, Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, says there’s no perfect recipe, but focusing on authenticity and good energy is the best route to take.
Stephanie hops on Social Pros this week to share her top social tips and explain how she is helping Lyft drive organic social with data and heart.
Stephanie explores the important role data plays in building a strong social media strategy or campaign. In her view, data is crucial to the decisions you make, but you should pair that up with relatability to drive organic social and push your brand into the spotlight.
In This Episode:
- 05:02 – When did Stephanie get into data & analytics?
- 07:58 – What tools does Stephanie use?
- 09:20 – How Lyft use data in their brand strategy
- 14:18 – Lyft’s ‘favorite’ metrics
- 15:41 – Lyft x Wienermobile
- 18:54 – How TikTok is used at Lyft
- 21:32 – Understanding TikTok from a data perspective
- 24:17 – Does authenticity spark community engagement for Lyft?
- 27:09 – Stephanie’s surprise social moments
- 30:48 – Advocating your content – with proof
- 33:49 – How Lyft keep up with the 24/7 nature of social
- 36:37 – Stephanie’s advice for budding social pros
Quotes From This Episode:
“I follow certain people because I resonate with them because of who they are.” Click To Tweet
“Just try to be authentically you. Show your values and what content and value you bring to folks in their feed.” @stephrtweets
“Data has so much power and influence, and you can’t really deny that the numbers don’t lie.” @stephrtweets
Resources:
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