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How Million Dollar Listing NY’s Kirsten Jordan Built an Incredible Social Brand

Posted Under: Social Pros Podcast
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Hosted By
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Hannah Tooker

LaneTerralever
10XMarketing

Leanna Pham

Convince & Convert

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Kirsten Jordan from Million Dollar Listing NY joins this episode of the Social Pros to share how she juggles being a mom with living a full life and building a solid social media brand.

Building a brand, building a life

It’s not easy being a jack-of-all-trades and a master of all, but Million Dollar Listing NY’s Kirsten Jordan somehow pulls it off.
She’s not just a licensed associate real estate broker, she’s also a real estate adviser, the founder of the Kirsten Jordan Team at Douglas Elliman, and the star of Million Dollar Listing New York on Bravo. Kirsten is on Social Pros to share some insights into how she built a thriving social brand alongside her track sheet of other accomplishments.
There’s a huge difference between leveraging social media on a personal level and using it as an asset — and Kirsten has cracked the code. She delves into the nuances of different social media platforms, time management tips, and how she started the Moms of Real Estate campaign.

In This Episode:

  • 5:01 – How Kirsten realized that social media could help her build a brand
  • 7:14 – How Kirsten keeps up with the latest social media trends
  • 9:11 – Why using calendars is key to Kirsten finding balance in her day
  • 11:10 – Getting over the awkwardness of self-promotion
  • 12:40 – How Kirsten’s team manages self-promotion
  • 14:30 – How Kirsten broke into TikTok
  • 16:57 – Kirsten’s approach to content creation for different audiences
  • 21:33 – Why cultivating a community was so important for Kirsten
  • 25:03 – How to measure success on social media
  • 27:11 – Kirsten shares her personal goals for her social channels
  • 28:17 – Kirsten describes her most successful social posts
  • 31:21 – Kirsten’s advice for anyone looking to become a social pro

Quotes From This Episode:

“I think a lot of people get stuck before they start because they're so focused on building brand pillars.” Share on X
“There’s always going to be a level of discomfort when you’re pushing ‘you’ as the best, even if you know that’s true to your brand.” @KirstenJordan0
“Be efficient when creating video content — strike a balance between putting on an incredible face, then turning it off to shift into the rest of your business without getting exhausted.” @KirstenJordan0

Resources:

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Episode Transcript

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Kirsten

Jordan:

The

community and the topic of women in real estate has been something that’s been super important to me from the beginning. It was something that when I was cast on the show was the thing I held onto that I wanted to give back with the opportunity of the show. That was where I wanted to really make an impact act.

Anna

Hrach:

I'll

tell you, Erika, we said it on the show, but I am happy to say it again. It is so unbelievably rare to get such high profile public figures, not just building a following, but actually building a community and not just building a community, but actually nurturing and engaging with them on a consistent basis like Kirsten does. It’s amazing.

Erika

Lovegreen:

Yeah.

You know, I think it’s really amazing how many channels and opportunities and, and tactics that you can deploy when you are building a personal brand. And I think, you know, when you’re in that, that influencer and in more of a celebrity type world, picking the channel, that’s gonna be appropriate for your audience and then tailor make tailor, making your content to get that audience excited. It’s a big challenge, takes a lot of resource.

Anna

Hrach:

Yeah.

A lot of resources and one that we are going to explore on today’s episode. And Hey, by the way, speaking of today’s episode, I’m Anna hock from convince and convert and she is Erika lovegreen from ICUC, and our guest for you today is Kirsten Jordan, a licensed associate real estate broker real estate advisor, founder of the Kirsten Jordan team at Douglas element and star of million dollar listing New York on Bravo. We’re talking to her today about all things, social, her social brand, everything that she could possibly do. She has an amazing social following. And you are definitely gonna want to follow her. Now, before you listen to this episode, now, of course in this episode, we talk about all the things that Kirsten Jordan does, but as we’ll hear in just a little bit she’s amazing at all things social, but even she taps into her close team of experts.

Anna

Hrach:

And

if you’re looking to tap into experts to help you amp up your own social community engagement, you definitely need to check out. I see UC that’s because I see UC our experts in online and social media, community management. And they’re here to remind the world that there are real humans behind brands today, more than 90% of marketers report, that personalization plays a critical role in revenue generation, ICU C creates the space where tech meets human power by moderating, listening, and holding real conversations with customers on behalf of enterprise brands at a global scale across Facebook, Instagram, Twitter, TikTok, LinkedIn, Reddit, discord, Twitch, and more. I CUC provides strategic support and fills customer care gaps as an extension of your team, 24 7 365 days a year in any language, visit their website@icuc.social to schedule a consultation, talk strategy and see how they can support you. That’s I C uc.social also friends.

Anna

Hrach:

You

may have heard that we recently celebrated a massive social pros milestone by reaching our 500th episode that officially puts social pros up there with just as many episodes as law and order to celebrate recreated a free ebook for you all that features the absolute best of the best of the best of social pros over the years, including our favorite guest provided tips on how to become a social pro and exclusive insights on what experts are predicting about the future of social. You can grab that ebook right now at Bitly slash social pros, 500 that’s B I T dot L Y slash social pros five zero all lower case. And now let’s hear from Kirsten Jordan licensed associate real estate broker real estate advisor, founder of the Kirsten Jordan team at Douglas element and star of million dollar listing New York on Bravo,

Anna

Hrach:

Social

pro listeners. Do we have an extra special treat for you today? Our guest is a licensed real estate broker who has brokered more than half a billion dollars in counting in sales for clients that range from fortune 500 executives to Oscar winning actors. She’s a passionate real estate investor and advisor. She’s a CEO with her own team of seven agents. She is a public speaker and mentor. She is one of the stars of Bravo’s wildly successful and Emmy nominated million dollar listing New York. And in between all of that has also built herself a massive and incredibly successful social media presence on multiple different channels. Kirsten Jordan, thank you so much for joining us today. It is so great to have you here.

Kirsten

Jordan:

I

am so excited to be here. Thank you for having me. I love, I love talking about all this stuff, so I can’t wait.

Anna

Hrach:

Yeah,

this really is truly a special treat for our listeners today, but Kristen, I gotta jump in and ask you my first question, which is at what point in your career, because you have so many accomplishments, you have worked so hard to build your career, your presence, your, your social presence. At what point did you shift from really personal social media usage to realizing how much of an asset social media can be, not just for business, but for your own personal brand and really connecting the two?

Kirsten

Jordan:

Well,

I started focusing on my social media in 2017. I was pregnant with my third child and my brother had started a digital marketing agency at the time. And he was still doing every part of the business. He was taking pictures and he was helping me with captions and, and we were coming up with ideas together and it was really, really fun in the end. It’s you still need somebody with you, you know, that’s helping you with photography and ideas and putting your, it was, it was literally the first time I was putting myself out there and, and what I, what happened from that was, you know, I had my third child and I kind of kept plugging along with creating content and, and trying to come up with brand pillars if you would. I mean, and I think that that’s like, I always find that the funniest thing, cause I think a lot of people get stuck before they start, cuz they’re so focused on these brand pillars.

Kirsten

Jordan:

And

and so when I was, I was cast a million dollar listing at the beginning of 2020 like January of 2020 I was cast and that’s what made me make the shift to start building a personal brand. So before that it was really like just throwing stuff up against Instagram to see what it, what stuck. I wasn’t focusing on any other platforms because it was the only thing I could get. My, like I could, the only thing I could understand, you know, the only platform I was on the other platform I was watching people on. And so, and for, because I’m in real estate, it’s very visual and it’s, it’s very, it’s a very easy platform to get going with. So I would say long story short, it was the beginning of 2020 when I said it’s time to wake a website, it’s time to start focusing on what other kind of video content I might be putting out there. It’s time to come up with a cadence and it’s time to really start focusing on what my real brand pillars are and what really resonates with my audience. And so now we’re on, you know, two years of, of that kind of process.

Erika

Lovegreen:

I

have a follow up question to that. You know, obviously there are so many different channels that you can tap into with very unique audiences. I think it’s safe to say, you know, an Instagram follower might be very different than your LinkedIn follower. How are you keeping up with the, with the trends in the different social channels and how are you keeping up with the variety of audiences that are following with those channels?

Kirsten

Jordan:

So

the way that I focus on trends right now is we come up with like what trending, you know, music or sounds are going, that’s a great way with, with, I mean, it sounds super simple and stupid, but like in the end, like pick what sounds are trending and like try to come up with something that works with it, which I think also helps move that like creativity muscle. So that’s one way that we focus on trends. And then of course, whenever there are actual trends, whether, whether it’s a question and answer trend or any of those other trends incorporating those into real estate, that’s another area that we try to do, you know, clearly we’re pushing video more than we ever have and I should be doing more and I wanna be doing more video than I am. There’s only so much time in day and it’s figuring out really how to be as efficient with video because, you know, I learned what I learned from being on reality television is like, I, when I’m putting my best and most fabulous self into video and into being on a camera, I could be super depleting and super exhausting.

Kirsten

Jordan:

So

it’s how do you, how do you like put this incredible, awesome face out there and, and turn it on, but then figure out how to turn it off and shift into the rest of your business without leaving the day being so exhausted from putting out video. Cuz I think that’s one of the things people don’t talk about is like creating really quality content that’s video is exhausting.

Anna

Hrach:

Yeah.

And I mean, geez, that’s not like you have no pun intended, but a million things on your plate already, but yeah, it’s, I think, you know, you bring up a really good point and this is something that I think a lot of social pros, you know, we, we wanna strike that balance between doing our day job and doing, you know, what really we are is our primary task during the day, but then also saving enough for ourselves to self promote and bring awareness to all these things and start to build our brand. So how do you find that balance and, and you know, how do you, especially with all of the different things going on, find time to do those things, but then also make sure that, you know, you’re striking the right balance between showcasing your personal life, you know, because you obviously feature your beautiful family and your amazing children but then also showcasing work life. So how do you find that balance and how do you find the time?

Kirsten

Jordan:

Well,

I think finding the balance from what I can see from my experience has to do with making sure that you’re, first of all, calendaring things, you know, I think, I think that that’s probably cuz then you beat yourself up less cause it’s in the calendar. And you make sure that you’re, that you’re cranking it out and batching batching is another great way to find the time. You know, I like I was telling you before, I try to do a lot of my press in one day of the week or one out day, every two weeks, and then I try to push them into those days. So I’m in that mode and that, that mindset. And then as far as finding balance, you know, I do try to, you know, have my kids as truly something that’s just peppered in every once in a while. It’s not really the main focus of my, of my social media presence. My social media presence really is thought leadership around real estate thought leadership about inspiring women in real estate and real estate agents to take it to the next level and not look for external validation.

Anna

Hrach:

That's

honestly, I love that you brought up calendaring because I think obviously, you know, as social pros, we are so used to calendaring and scheduling, but then for some reason that doesn’t quite translate to our personal lives, but it absolutely should. And I actually just discovered the power of calendaring too. And like literally I was like, oh, I have the power to block off my calendar and do these things for myself which has been life changing. But also curious, I know you had mentioned, you know, as part of finding your own personal brand and really developing that, that self-promotion piece. And a lot of people do find that at first to be really awkward. And I know obviously you had mentioned, you know, you’ve gotten a lot more comfortable with things since, you know, you joined million dollar listing and being on camera all the time, but how did you go? Was it awkward at first to kind of self promote yourself? Like did, did you find a natural way into it? Cuz I think that’s, that’s a hard shift for some people to make is going all about, you know, promoting our clients and promoting the work that we do for an organization to promoting ourselves in the things we do in the right way.

Kirsten

Jordan:

You

know, that the, the self-promotion thing is something that I don’t know who ever truly gets over it. I mean, I’m sure there are people that are out there who maybe disagree with me and I’m sure that they point to other people and say, oh, that person’s clearly over it. Cuz look at them. They’re like all over the place and they’re clearly pushing their own self. But the truth is, is I think there’s always gonna be a level of, of uncomfortableness from putting yourself out there and pushing you as the best. Even if you know, that’s part of your brand is that you are putting yourself out there as, you know, somebody who’s good at what you do and people are lucky to work with you. And that’s kind of, that’s kind of more the direction. I try to go with it instead of saying, you know, you, everybody else sucks and I’m fabulous. It’s more like you should be. You’re lucky to work with my team cuz we do a great job. We care about what we do. We care about our clients and this is, and this is where we are.

Erika

Lovegreen:

I

have a bit of a follow up question to that too. Obviously you have your agency and your firm and you have a team. Do you have any type of expectation or roadmap for their, do they do self-branding or self-promotion in accordance to yours? How does that all work and look behind the scenes?

Kirsten

Jordan:

So

we really push to have the agents do social that goes onto the Kirsten Jordan team, Instagram and over time, hopefully we’ll cross other platforms. You know, my whole thing is I don’t like ch I don’t like biting off too many platforms that I can chew if that makes sense, because I think that first of all, I think people don’t realize how much work there are. And I do think that there needs to be somebody who’s truly following these platforms for the, from the creation of content and then the content continuity perspective. So we focus on a Kristin and Jordan team as an Instagram handle. And so that’s where a lot of the listings go. That’s where a lot of the agent promotion goes and trying to get them to have a personal brand that goes onto the actual onto that Instagram handle is kind of where we it’s like where, what we try to focus on right now.

Kirsten

Jordan:

And

you know, we do have a team that works, you know, that I work with that works on both my personal brand and the Kirsten Jordan team brand. And, you know, it’s, it’s something that we really try to push. We’d like to do more with it. And we’re considering a pivot as to how we can get more support there for the agents, because it’s something that is a really, really big recruiting tool. First of all, you know, I think a lot of the agents, you know, everybody’s just kind of exhausted by social media when they’re out there in the field, really hustling at their day job. And so it’s, it’s a value add for agents and it’s something that I’m looking to grow more into. And in the meantime, you know, something that we’re trying to focus on.

Erika

Lovegreen:

No,

that’s awesome. I think you’re like many social pros in the same boat. And you know, with bandwidth, I have to ask the question you, you spoke about video, you spoke about just resourcing and finding that channel sweet spot TikTok. We gotta talk about TikTok. So disruptive short, stackable fun. Dare I say fun, but also pretty overwhelming. How have you, I’ve noticed your Instagram or not your Instagram, your TikTok channel, very active you’ve really, you know, gotten it, it looks like an audience going there. How did you break into it? What are your thoughts on it would love to just hear, you know, how you got into that world and how that’s going for you.

Kirsten

Jordan:

So

what I found with TikTok is that it is a really different platform than Instagram. And I think that for me, I thought we could repurpose videos from Instagram to TikTok. I think that’s like probably the riskiest move ever, but we tried and it doesn’t, it didn’t work. It was fine, nothing terrible, but the truth is, is like the TikTok content needs to be truly for the TikTok audience. It needs to be fun. It needs to be playful or it needs to be sexy, expensive property and, or it needs to be super informative in a very chewable chunk interesting kind of way with, of course, you know, whatever trending music or sound or cadence that it needs to have. And so, you know, it’s something that we’re focusing on a bit, but again, I do focus more on Instagram because the fact that it’s, it’s something that I understand better and as we get more into TikTok and we get more playful and we get more support there, I, I can see us doing more with TikTok.

Erika

Lovegreen:

Yeah.

That’s really great to hear. I think the, the challenge is the algorithm is so different. The community management model in just in addition to being a content creator, , it’s just, yeah. Sort of blown up the linear way that we view a lot of our social channels today. So thank you for giving some insight there.

Anna

Hrach:

Well,

it’s funny, you know, Kristen, you just kind of chatted yourself about making like a rookie mistake at first, but we just had this conversation with Carmen Collins from wish on how people are still taking TikTok now. And, you know, they’re basically taking everything from their TikTok channel or basically straight tos and putting them on Instagram and just even leaving the TikTok logo. So it’s like all over the board, it’s like this wild, wild west of video and, and everybody’s repurposing everywhere and not even attempting to customize. So you know, we’re seeing this from massive brands everywhere. It’s such a learning curve for everything. But I wanted to ask to, you know, you mentioned obviously finding a different approach to TikTok. You are currently incredibly active on Instagram Facebook and LinkedIn would love for you to talk through your approach cuz you have so many different audiences, obviously very different channels in how you can bring them to life and speak to different audiences. So could you talk through your approach to each of those channels and how you either adjust or customize content and even in some cases, which is perfectly acceptable, repurpose content, depending on, on what you’re trying to accomplish.

Kirsten

Jordan:

So

going from Instagram TikTok and, or I feel like the direction is like the most playful TikTok you have in between, you have Instagram and then you have LinkedIn, which is your most like serious friend, right. And, or colleague. And so what we do with TikTok is, you know, again, the property tours do very well. We, we, we liken them to reels a lot, you know, in the end that the, that and anything that you can talk about on the property tour that is in any form controversial or something that will like, I used the words indigenous beams once in like a TikTok and it went viral, cuz people were so upset about me using the word indigenous. I was like, okay, whatever. But you know, it’s like the, anything, anything that, that can be playful and fun. And then, then of course there’s, there has to be, there has to be movement, cadence and, and, and editing.

Kirsten

Jordan:

And

there has to be, there has to be all of those things have to be together to attract the TikTok follower in my opinion. So that’s what, how we, how we differentiate ourselves on TikTok right now. And then of course I, I do the occasional talking to the camera stuff and here and there, it hits and sometimes it doesn’t hit. Right. And then with Instagram, with the, the great thing about Instagram is that because I’ve built it out more and spent more time on it, we’ve had more room to be, to diversify there as far as like the audience and then the content that we’re putting out. So we have moms of real estate, which is a show that we do, which is an Instagram live show that we do twice a month that has gotten incredible traction much more than I expected. It was something that in between us, we had really done to, for an SEO, you know, for SEO purposes, you know, it’s a show, it was, it’s supposed to be cross it’s cross, you know, cross pollination of, of, of accounts.

Kirsten

Jordan:

But

what’s been incredible about it is that it’s resonating with so many women because they really are interested in hearing what these pros have to talk about. Like these ladies who are like, you know, badass real estate agents or in the real estate world, and they’re truly like experts in their field. So that’s gotten tremendous traction. And then I had started in an, in, you know, when I, even during my casting with kind of a hot takes short form interview format of me talking about real estate topics and what we’ve done with it is we’ve slowly gone shorter and shorter, and I have a great editing team for it. And what I do with that is that’s something where I am able to use my AMA questions, repurpose them and make them funny and cute and see what we can do to go viral with those questions, cuz they’re short and they’re reals and, and, and one of them we just did about firing a client did really, really well.

Kirsten

Jordan:

So

things like, but however didn’t do well in TikTok. So, you know, it’s, it’s just, it, you have to, you have to embrace the fact that the platforms are different. And then LinkedIn is really the best place for anything. In my opinion, related to news related to publicity related to PR related to thought leadership around articles and, and current events. And I’m not a political person, but it is a place where, you know, in the end, if you can get around any sort of your own press and put it out there in the right way or find articles and then put them out there in the right way, that’s I find to be the platform for that. And I get a lot of traction there. From LinkedIn,

Anna

Hrach:

I

love how incredibly thoughtful you are about very clearly distinguishing your audiences and very clearly differentiating your usage of the different platforms, cuz even for massive brands that we see today, sometimes it’s just really not clear, you know, they just kind of blast everything everywhere. And I love how you so clearly articulated your approach. One of the things that I especially love about how you use your platforms, which is in all honesty, from my perspective, pretty rare from very, very high profile public figures or people who are very much in the media is you, as you had mentioned, have cultivated community and you, and

Kirsten

Jordan:

You
Anna

Hrach:

Really

tap into it. So it’s not just, you know, as you had mentioned really gaining all the followers possible, but you really take the time to go back and engage with them. And you just touched on the moms of real estate campaign, but I would love for you to dive in a little bit big, deeper onto it, about how it was created. And I know you mentioned for kind of an SEO play, but obviously it’s transitioned to something much bigger. And if you could talk through how you cultivate that community and why that has been such a big focus for you.

Kirsten

Jordan:

Well,

for me, the, the community and the topic of women in real estate has been something that’s been super important to me from the beginning. It was something that when I was cast on the show was the thing I held onto that I wanted to give back with the opportunity of the show. That was where I wanted to really make an impact. So for me, this is something that’s like, it is my number one crusade, you know, outside of real estate is to, you know, lift up women in real estate, lift up women in general so that they don’t rely on external validation for their goals and for their, for what they wanna do. And so th that automatic and, and what’s funny is when I was actually at compass, I had started moms of compass and which was because compass is a big real estate firm.

Kirsten

Jordan:

And

when I left there, I had to leave moms of compass, moms of compass had done so well that the first day we actually crashed the membership group because the fact that there’s so many moms that wanted to kind of be part of this thing and it was gonna do really, really well. However, I changed firms. And so, you know, so I, so I ended up creating now it’s this moms of real estate. So it was something that I had already experimented with and I already knew it had a following and I already knew that they, that women wanted to do this. And so, and so it was something that, you know, we, we knew it was gonna work. And then we, because the fact that I’ve been putting out blog content, you know, which in the end blog content is like that it’s like a forgotten the forgotten child of, or this forgotten grandmother of social media or something.

Kirsten

Jordan:

You

know, it’s like, you, you forget about it, but it’s something that I’ve been working on since the beginning of 2020 as well, which is putting out, you know, there we are, I’m here. Sorry about that. But so the, the, what I found, what I found from having done this blog content was that there was a lot of people resonating with the kind of the kind of content I was putting out there in my blogs, which was natural content that I wanted to put out there. So long story short, when my brother said, Hey, I think we need to do something that’s has to, that’s a moms of real estate show. I,

Kirsten

Jordan:

It's

definitely something you have to be like, it’s really, it’s gonna work. And then we’ll put out a blog that’s related to the moms of real estate injury that you’re doing. And then as you know, that’s also very important for, for many reasons. And I think that, you know, blogging is something that now, because the fact that everybody’s doing everything digitally with video, what they’re forgetting about, but it’s something that I feel really strongly about putting out quality blog content. And I think that it’s really, really important to have it out there because at some point as the following continues to happen, I do believe that there’ll be more and more people who are gonna want to who are gonna see these blogs, cuz we get, we get great readership on the blog. We really do. And it’s a place where I can experiment with content that, that I wanna put into my book cuz I’m, I’m in the of writing a book and it’s a great way to experiment with that content, you know, to, to see what people like and what resonates with them.

Erika

Lovegreen:

I

have a bit of a follow up question related. Obviously you have all these different content streams, you have your social streams, your blog, your, some of your social streams are working towards SEO goals. And maybe you’re finding, you know, it’s developing to much, much more in new communities. How are you measuring success on social media? And how are you leveraging all that incredible data? You’re probably getting from all these different sources,

Kirsten

Jordan:

You

know what something happened and you are in slow motion. Oh no. So hold on a second. I might need, yeah, you’re in slow motion. Am I in slow motion?

Anna

Hrach:

There's

a little bit of a lag, but if you need to turn off your, your video, that’s totally okay. You have the option that should give you the option to do so. And that should save on some bandwidth.

Kirsten

Jordan:

All

right. Because basically let me see if I just need to turn off see what has to do with that. Can you, can you say the question one more time?

Erika

Lovegreen:

Absolutely.

So a follow up question to some of what you were just talking about. You are obviously have a ton of digital content initiatives. Oh,

Kirsten

Jordan:

Let's

pause. Yeah. Let’s pause for a second. Do you wanna type me the question in the, in the, in there cuz then you can edit this.

Erika

Lovegreen:

Absolutely.
Anna

Hrach:

And

don’t worry. I am also taking notes as we go and we’ll let the editors know which parts to snip out. So

Speaker

4:

Perfect.
Anna

Hrach:

But

Kirsten, you can, you can hear us. Okay. Still.

Speaker

5:

I

think it’s just, it’s like you’re in complete slow motion. It’s the weirdest thing I’ve ever seen in my life and the chat. I’m not getting anything from you. I was thinking if you could send it, there we go. So many digital. So there are so many digital amazing digital initiatives that you have going on. How are you measuring the data? Okay, well, so your question was about how I’m measuring the data that I’m doing, right? That I’m U that I’m getting from all of this what’s amazing is I do have a digital marketing agency as a partner because the fact that my brother has a digital marketing agency and we essentially, because of the fact that he’s been growing this for the last like two or three years, what’s been incredible is we really are able to like dig in on the data.

Speaker

5:

And

we talk multiple times a day. We do get a weekly data report that covers all of the platforms that we are on. So essentially the, so essentially we’re we get at the end of the week, they send me, which is what any digital marketing agency should be sending you. They send me, you know, what we are with follower accountant on all of the platforms, cuz again, we also do put out YouTube content. I have a YouTube channel. And what we do with the YouTube content is we use it on top of the blogs as another way to drive the content, to drive the followers. But also the other thing with having the video content on top of the blogs is I was able to use that to refresh my blogs. So at one point I had all this blog content that I’d put up and then I figured the best thing I could do would be to figure out how to have more on top of the blog.

Speaker

5:

I

don’t know if you know who Marie Forlio is, but, but you know how she has those embedded shows. And then she has her whole really great blog. It was something that we recently decided to do. And so now I’m also putting YouTube embedded videos on top of my blogs as well. So you know, just kind of all of those, all of that through this digital marketing agency has been really key because we, we have KPIs, we have metrics, we have follower accounts. We wanna get to, we have newsletter accounts we wanna get to, there’s a lot of things that we need and that all goes back to the book. It goes back to television. It goes back to a lot of different areas where everybody , Y everybody wants to know those numbers.

Anna

Hrach:

Kristen,

obviously you’re looking at a ton of metrics. As you mentioned, you’re getting really robust reports, any personal goals you have for your own social channels in the next year, any, any numbers you’re looking to increase or hit or any personal goals at all on your plate?

Speaker

5:

Well,

I would say right now it’s really newsletter subscribership because the fact that there’s so much that can be done from newsletter. So we’re really hoping to get right now. I think we’re, we’re probably at like four or 5,000, you know, we really wanna get to 10,000 this year. And I think that what will happen is I do think it will happen because we’re working on more creative ways of getting newsletter subscribers. And again, for me, that comes from the blog. It comes from other creative giveaways that we can be, you know, that we could be using to be able to get people to come and wanna subscribe. And then the moms of real estate is content that goes out because the fact that now that’s biweekly blogging and, and, and video that’s something that we’re hoping will help with, you know, with that kind of conversion.

Erika

Lovegreen:

I

have a quick question. What has been your most successful social posts so far from all of this hard, amazing work? What, is there one that stands out to you, whether it was through engagement or just, it was your favorite and you had amazing conversation. What has been your most successful post?

Speaker

5:

There's

a, well, there, there’s a, there’s a blog that we did called five glass shattering habits that got me cast a million dollar listing in New York. And that was one that we, we posted it clearly, we posted through Instagram and it gets pushed out that way. And that one has had the most views and the most reads to date as a blog, it also was something that I really, that really resonated with me cuz it’s really like, you know, it’s my whole brand, that’s my whole brand is this idea of the things. The idea was that. And, and the idea of the blog is, is not just that these are the things that got me on million dollar listing, but the things I learned from it and the things that, you know, I’d like to tell other people about.

Anna

Hrach:

So

I’m so glad you just mentioned million dollar listing New York because one of my questions was actually how the TikTok storyline came to be because it was such a perfect world’s collide moment where on one of the episodes, it was actually episode 12 of season nine in case anybody wants to go back and re-watch that moment, but your TikTok made a big appearance on the episode.

Speaker

5:

Yeah,

it did. It did. I mean, we were coming up it’s, it’s hard, it’s hard to come up with new marketing ideas because so much has been done over the years with the seasons. And so, and, and truthfully, like we’re always trying to come up with new marketing ideas anyway, as agents, like there’s nothing fabricated about the show from that perspective, we’re all always trying to come up with ways to get brokers, to come see properties and ways to show our sellers that were doing our job. And it was one of the things that I, you know, that I really, that I really wanted to show was that I really care about digital and that I’m trying to learn more about the space and be in that space. And so it was really fun and it was a really funny, the actual shoot for that was really hilarious cuz you know, they were making fun of me and my spinning and it was really, it was great.

Anna

Hrach:

Yeah.

It’s a great it’s it’s just such an awesome example of how world’s collide and I think we’re gonna start seeing more and more social storylines and episodes on, on all sorts of different shows. But yeah, it’s a great example. Everybody go watch it. Season nine, episode 12, Kirsten. Thank you so much for being on this show today. This was so much fun. Thank you for diving into your approach, your strategy. I know there’s so many social pros we’ve talked to over the years that are really interested in growing their personal brand. So hearing all of this stuff from you is just a huge, huge help. But before we officially let you go, you know that we have to ask you the same two questions that we have asked all 500 plus I’ve actually lost count of guests at this point 500 plus guests on this show. Are you ready? Kirs for the final day too?

Speaker

5:

Yes.

Yes. Yes.

Anna

Hrach:

All

right. Question number one, if you could give one piece of advice for anyone who wants to become a social pro, what would it be?

Speaker

5:

My

piece of advice for anybody? That’s what I found wants to become a social pro would be to start now and find somebody who’s gonna be your accountability partner or your intern or your paid friend who will take content of you and post it and help you post it. Because I really find even now, you know, no matter what I have an extra set of hands to help me with my content, you know, I do try to do some myself. And of course I put up my own content here and there in the mornings and things like that. But if you have somebody else helping you in pushing you and you have it in the calendar, it really does make such a difference. It just it’s it’s everything. So I mean, anything you can do from accountability perspective and a forcing you to put it out there, remember done is better than perfect and, and it just, it, it really is.

Anna

Hrach:

Yeah.

Support is so essential. I mean, especially with so many things happening in your day to day, I cannot imagine, you know, just having that accountability partner I can imagine is just so invaluable. All right. So final question, question, number two, Kirsten, if you could have a video call with any living person, who would it be?

Speaker

5:

It

would be with Tony Robbins. I’m a big fan,

Anna

Hrach:

Nice
Speaker

5:

Robins.

I’ve been trying to get to him and be like, Hey, I, because I went to one of his seminars in the end of 2019 and it was like very life changing and super important to me that, and my husband and I actually went together, which was really fun as well. And, and so yeah, I, I, I find him to be really, really inspiring and incredible.

Anna

Hrach:

Did

you get to actually do like any fire walking or was it just, we

Speaker

5:

Did

the fire walk. We did the fire walk.

Anna

Hrach:

Oh

my God.

Speaker

5:

Super

it’s super cool. Yeah, we did it. It was great. It was great. It was really, really

Anna

Hrach:

That's

insane. Yeah. He is absolutely in that echelon of, of public motivational speakers that is like, you listen to like five minutes and you’re like, I can change my life. Yeah. I can like, it’s amazing power.

Speaker

5:

You

really, he’s really incredible. He’s really incredible. And there’s so many, I mean, listen, he deals with much larger stuff than some of the stuff that we’re dealing with because he, you know, he’s been doing this for so long and works with so many different kinds of people in, you know, all of those seminars that he does and all of that. So yeah, it was, he was life changing for me though. Well,

Anna

Hrach:

I,

I think, oh, sorry, go ahead, Erica. I was

Speaker

5:

Just

gonna say, I think

Erika

Lovegreen:

What's

so incredible about him too, is just, he has this unique ability to take a room full of people and, and pull you out and make you feel like important. Like it’s very catered. And then also his relevancy over the years, over the decades that, you know, as we’ve shifted and evolved through current events and different types of things, inflicting people, I think he really has done this incredible job of staying relevant to all different types of audiences as that time has continued to grow. Yeah. Huge, huge interest in him as well.

Anna

Hrach:

Well,

I cannot confirm if he is a listener of the show, but I guarantee one of our listeners has the hookups yet. Oh yeah. So somebody please reach out, ping us let us know. And, and we gotta get ki to get a bit, I

Speaker

5:

Ton

Robins talk. I wanna speak at U P w there’s always somebody great that opens up with him or like is one of the days there’s somebody who’s like, I changed my life because of Tony Robbins. I’m hoping, I’m hoping I’m putting that out to the, to the universe. Right?

Anna

Hrach:

Absolutely

manifest it. Social pros listeners help us manifest this. Let us know if you have the hook up. Kirs in the meantime thank you so much. For being on the show again, it was so wonderful to have you here and so great to meet you.

Speaker

5:

Thanks

for having me. It was really, it was great to great to speak with you ladies, about everything that I’m working on right now. And I, and if you don’t know where to find me, it is Kirsten dot Jordan on Instagram. I think TikTok you’ll find me. It’s connected to that. Pretty sure it’s like Kirsten, J Jordan or Kirsten Jordan or Kirs or Kristen do Jordan and, and then yeah, everything else is Kristen jordan.com.

Anna

Hrach:

Perfect

segue. I was just gonna ask where you want everybody to go follow you, everybody, you know, you know, Kristen, Jordan go follow her. If you aren’t already fabulous content, amazing content to our amazing social prayer listeners after you follow her, I just wanna say thank you again so much, everybody for joining us week after week, I’m Anna Harrah from convinced and convert. She is Erica love green from ICU, UC, and we will be back next week with another episode of what we hope is your favorite podcast on the entire planet. Social pros.

CC

EP 519 – Edited (Completed 05/13/22)

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