Hosted By
About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Minter Dial, author of Heartificial Empathy, joins the Social Pros Podcast to discuss his new book and how AI helps businesses interact with more empathy.
Business Empathy Starts Within
At first mention, the term “business empathy” may sound like a contradiction to the average consumer. For example, a person seen as cold and calculating can also be described as “all business.”
Business does take a level of calculation and rationality, but what Minter Dial argues in his new book Heartificial Empathy is that businesses should work to operate with more empathy. He states that empathy is both the basis of understanding your customer as well as operating with great ethics.
Business empathy has to start from within by fostering empathetic relationships which you then be express and exemplify to customers. In the end, business is about people interacting with people, and empathy is the key to making those relationships successful.
In This Episode
- 08:23 – How empathy is an understanding that can lead to action.
- 10:40 – Why younger generations are becoming less empathic.
- 12:42 – Why companies should work to increase business empathy.
- 15:45 – Why good ethics require empathy.
- 16:47 – Why business empathy must start from within a company.
- 20:01 – How AI can help a business interact with greater empathy.
- 35:03 – How to find a balance between ego and empathy in business.
Quotes From This Episode
“Empathy is a word that will be on the mouths of C-suite executives in the future in a far more positive manner than it has been in the past.” — @mdial
Empathy is a precondition for great ethics. Click To Tweet
“You need to have an empathic culture within before you can use it with your customers on the outside.” — @mdial
Resources
- Get the new State of Marketing report for free from Salesforce here.
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here.
- Chat with the revolutionary AI Mitsuku here.
- Buy Minter Dial’s book Heartificial Empathy here.
See you next week!
Get our best tips in your inbox! Join the smartest marketers who receive our ON newsletter.
A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!
