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Minter Dial, author of Heartificial Empathy, joins the Social Pros Podcast to discuss his new book and how AI helps businesses interact with more empathy.
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At first mention, the term “business empathy” may sound like a contradiction to the average consumer. For example, a person seen as cold and calculating can also be described as “all business.”
Business does take a level of calculation and rationality, but what Minter Dial argues in his new book Heartificial Empathy is that businesses should work to operate with more empathy. He states that empathy is both the basis of understanding your customer as well as operating with great ethics.
Business empathy has to start from within by fostering empathetic relationships which you then be express and exemplify to customers. In the end, business is about people interacting with people, and empathy is the key to making those relationships successful.
“Empathy is a word that will be on the mouths of C-suite executives in the future in a far more positive manner than it has been in the past.” — @mdial
Empathy is a precondition for great ethics. Click To Tweet“You need to have an empathic culture within before you can use it with your customers on the outside.” — @mdial
See you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.