Chad Parizman, the Sr Director, Digital Activation at Pfizer, joins the Social Pros Podcast to talk about how brands can launch a successful employee advocacy program.
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Staff can help generate exposure for brands using their online assets, such as social media, to help increase a brand’s reach and influence. Activating employees as marketing assets in this way, can stir incredible results for your business.
But where should you start with employee advocacy?
Chad Parizman, the Sr Director, Digital Activation at Pfizer, believes that successful employee advocacy starts from the top-down. It’s very difficult to build employee advocacy from ‘the bottom-up.’ You really need to secure support from senior leadership to help launch and maintain a successful employee advocacy program.
“It’s hard to build employee advocacy from the bottom up.” – @CParizman
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