How Qualcomm Grew a Thriving Influencer Marketing Program From Scratch

How Qualcomm Grew a Thriving Influencer Marketing Program From Scratch

Jessica Jensen, Global Director of Marketing at Qualcomm, joins Social Pros to discuss how she leverages influencer marketing in the B2B world.

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Full Episode Details

How to Leverage the Power of Influencer Marketing 

Influencer marketing is about more than finding a “celebrity” to post a selfie with your merchandise. If you want to leverage the power of influencer marketing to drive business, you need to carefully consider your approach. 

During her time as the Global Director of Marketing at Qualcomm, Jessica Jensen has learned to take a methodical, procedural and creative approach to influencer marketing. But, above all else, she remembers to be human.  

Whether you’re launching a new product or reaching out to an influencer you want to work with, you can’t be afraid to show your human side. Jessica reminds us that we’re in an era where the illusion of perfection is not okay. Your customers want to get to know the people ‘behind the mechanisms’ and this means you’ve got to work hard to build an authentic social presence.  

In This Episode: 

  • 05:02 – How Jessica manages and deploys the digital marketing team at Qualcomm  
  • 08:36 – The power of identifying and leveraging social influencers in B2B  
  • 13:52 – The social strategy behind the Apple and Qualcomm legal battle  
  • 17:56 – How customer service works in a B2B market  
  • 19:54 – Why executives need to build their social presence on a more human level 
  • 26:19 – Jessica reveals her biggest challenges in marketing, PR and social in B2B 
  • 29:05 – An insight into how Qualcomm leverages video and live video on social  

Quotes From This Episode: 

“Humans still really matter and as we become more digital, they matter even more. – @jessicakjensen  

The voices of leaders and executives need to be heard on social. Click To Tweet

“You could be amazing. You just have to believe that what you have to say is valuable.” – @jessicakjensen 

Resources: 

 

 

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