Jessica Jensen, Global Director of Marketing at Qualcomm, joins Social Pros to discuss how she leverages influencer marketing in the B2B world.
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How to Leverage the Power of Influencer Marketing 
Influencer marketing is about more than finding a “celebrity” to post a selfie with your merchandise. If you want to leverage the power of influencer marketing to drive business, you need to carefully consider your approach.
During her time as the Global Director of Marketing at Qualcomm, Jessica Jensen has learned to take a methodical, procedural and creative approach to influencer marketing. But, above all else, she remembers to be human.
Whether you’re launching a new product or reaching out to an influencer you want to work with, you can’t be afraid to show your human side. Jessica reminds us that we’re in an era where the illusion of perfection is not okay. Your customers want to get to know the people ‘behind the mechanisms’ and this means you’ve got to work hard to build an authentic social presence.
“Humans still really matter and as we become more digital, they matter even more.” – @jessicakjensen
The voices of leaders and executives need to be heard on social. Click To Tweet“You could be amazing. You just have to believe that what you have to say is valuable.” – @jessicakjensen
What’s your one tip for becoming a social pro?
We’re in an era where perfect isn’t okay anymore. Yes, people want to know about your business and where they can buy your products, but they also want to know the people behind the mechanisms. So, you’ve got to be your whole self. Be human. That’s far more interesting.
If you could do a Skype call with any living person, who would it be?
Jessica would choose to have a video call with Scott Galloway, a clinical professor of marketing at NYU who is incredibly smart, very funny and a little snarky. But hey, at least he keeps things interesting!
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