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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We are delighted to welcome Taylor Speer, Manager of Global Social Media at Shiseido, onto Social Pros.
How the World’s Oldest Beauty Brand Evolves on Social
So many teams work with creators to amplify their brand on social. But how do you build strong, fruitful relationships with the right partners?
Taylor Speer, Manager of Global Social Media at Shiseido, joins this episode of Social Pros to share her thoughts.
Taylor discusses how creators help Shiseido compete with celebrity-backed brands, the best ways to build authentic partnerships and why it’s more crucial than ever to keep diversity and representation front of mind.
Plus, she tells us why Microsoft Excel is her tool of choice and the one biggest mistake you can make as a social pro.
In This Episode:
- 0:00 – Introduction
- 4:44 – How Shiseido cut through the noise on social
- 7:33 – How creator relationships have changed
- 11:15 – The benefits of fostering strong creator partnerships
- 14:40 – Diversity and representation at Shiseido
- 20:44 – Networking with influencers
- 23:41 – Planning social content
- 31:05 – What keeps Taylor organized
- 36:34 – Taylor’s final two
- 40:25 – Outro
Quotes From This Episode:
The biggest mistake you can make in social media marketing isn’t failure – it’s not taking the time to understand the failure. Click To Tweet“Nurture the relationship with your audience and build product love into brand love.” Taylor Speer
“Social media moves so quickly. We are looking at our social calendar, asking: “Does this content work? How can we make it work? Do we need to change things around? Do we need to shift priorities?” Taylor Speer
Resources:
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