How Small Social Teams Can Go Big with Innovation and Creative

How Small Social Teams Can Go Big with Innovation and Creative

Uzair Hasan, the Sr. Paid Media Manager at Edible Arrangements, joins the Social Pros Podcast to talk about how his scrappy social media team leads the way with innovative and creative ideas.

Please Support Our Sponsors:

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Full Episode Details

Sculpt a Scrappy Social TeamHow Small Social Teams Can Go Big with Innovation and Creative

Believe it or not, there was a time when businesses doubted whether they actually needed a social media team at all. Nowadays, brands and organizations have realized that they don’t just need a presence on social, but that social media needs to be a key part of their marketing strategy.

The good news is that your company does not need a huge social team to make your brand known. Small social teams can have massive impact. Uzair Hasan, the Sr. Paid Media Manager at Edible Arrangements, has got evidence to prove it. He and his small social team have made history within the company, breaking sales records and expanding the company’s online presence.

Thanks to the team’s scrappy attitude, they have managed to leverage the true power of social and fuel brilliant results. Since it’s a relatively small team, being scrappy and wearing a lot of different hats has attributed to the team’s undeniable success.

In This Episode:

  • 03:03 – What Edible Arrangements is and how the company works
  • 04:34 – How the social media team works with marketing and communication colleagues to build a genuine relationship with the company’s audience
  • 06:06 – How to advertise and market to Twitch consumers
  • 13:20 – How being ‘scrappy’ has helped the social team come up with new and innovative ways to engage people
  • 17:24 – How franchisees create their own social channels and how everything remains aligned
  • 21:35 – How the social team educated and empowers the franchisees
  • 23:45 – How Edible Arrangements and franchisees handle customer data
  • 27:32 – How to measure conversations and engagement on social
  • 30:40 – How Uzair’s team diversifies their marketing budget and strategy
  • 33:12 – Uzair predicts how social media at Edible Arrangements will evolve

Quotes From This Episode:

We're a big brand of functions like a start-up. We all wear multiple hats and we have a very scrappy attitude Click To Tweet

“We need to be very guest centric…social media is where people start and end conversations”

Resources:

Want more great content like this?

A weekly dose of the trends and insights you need to keep you ON top, from Jay Baer at Convince & Convert. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts