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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media Dave McDonald. Much like with user-generated content, student creators bring authenticity, creativity, and expert knowledge to their audience.
Give Creators the Freedom to Be Creative
Dave McDonald, Boston University’s Director of Social Media, joins Social Pros to talk about his Terrier Creator Program – a program for student social media creators to produce content about student life.
The program has been a huge success since its launch. BU’s social media content is fresh, engaging, and highly targeted to its audience because student creators have in-depth knowledge of what the target audience wants to see and engage with.
Dave explains how the program operates, his approach to coaching students, and why he prefers to let the students flex their creativity rather than restrict them with formal creative briefs. Dave also speaks about the importance of following trends, optimizing content for platforms, reporting on metrics, and ensuring creators always have the chance to bring new ideas to the table.
In This Episode:
- Dave explains his day-to-day responsibilities and the programs he runs
- How Boston University approaches its international social presence
- Why reporting is so critical for Boston University’s social push
- What the Terrier Creator Program involves
- How student creators highlight the student experience on social
- How Dave coaches student creators and other university departments
- The art of the pivot – how Dave coaches people through campaign pivots
- The importance of testing new ideas and jumping on trends
- Why student creators don’t get strict creative briefs
- Dave’s advice on working with student content
- What’s next for Dave’s team
- Dave’s top tip for becoming a social pro
Quotes From This Episode:
“In an industry that moves so fast, you have to go with the flow or nothing's going to get done.” Click To Tweet“I give them free creative range to do what they want. There are some guidelines, like no swearing, but pretty much they give me an idea of what they want to do. I give them a little bit more guidance and then they take it and produce something great.”
“The only way you know what works is by in-depth reporting.”
Resources:
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