How the ACC Conference Overcomes Uncertainty and Wins in Social Media
Eric SanInocencio, the Associate Commissioner of Strategic Digital Media at ACC, joins the Social Pros Podcast to talk about the impact that COVID-19 has had on the sports industry and how the ACC continues to overcome uncertainty using social media.
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Full Episode Details
Leverage Social Media to Overcome Uncertainty
2020 has been a strange year for everyone. Businesses closed, schools shut down, and it was like the world hit pause on everyday life for quite some time. One industry that has been significantly impacted by the global pandemic is the sports industry, with games canceled left, right, and center.
Eric SanInocencio, the Associate Commissioner of Strategic Digital Media at ACC, has learned to navigate the recent changes while leading social media for the Atlantic Coast Conference. The ACC oversees sports for 1,415 schools in the eastern part of the U.S., so you can imagine just how unique and complicated Eric’s role is as the Associate Commissioner of Strategic Digital Media at ACC.
Eric believes that “social media for sports events is the truest version of a sports bar that we have left,” and we couldn’t agree more. Social media allows people to jump into the conversation when they feel like it, which helps sports fans feel like part of a community again.
In This Episode:
05:24 – How ACC’s digital marketing team is structured
07:31 – What Eric’s role as the Associate Commissioner of Strategic Digital Media involves
09:31 – How the different schools get together virtually to discuss best practices
13:31 – How Eric’s team structures content creation and distribution across the team
15:57 – How to continue to have great collaboration within a remote environment
18:42 – How Joe prevents confusion and complications when monitoring and managing so many schools
22:58 – How ACC has dealt with the changing sports schedule since the COVID-19 outbreak
29:26 – How Joe turned the cancellation of the 2020 ACC Men’s Basketball Tournament and turned it into something positive
33:49 – Whether Joe uses paid social to promote the championships and gain exposure, etc.
41:01 – How to deal with negativity on social media
Quotes From This Episode:
“Social media for sports events is really like the truest version of a sports bar that we have left”
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