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How the College Football Playoff Prioritizes Social Media Content

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
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Katie Cavender, Assistant Director of Communications at College Football Playoff, joins this Social Pros episode to share how to manage busy social media channels for college football.

Creating Social Content That Resonates with FansHow the College Football Playoff Prioritizes Social Media Content

What does the social media team behind College Football Playoff look like?
Katie Cavender, Assistant Director of Communications at College Football Playoff, joins this episode of Social Pros to give us an insight into her day-to-day role.
Katie manages to coordinate content with different schools, universities, ESPN, and more in what sounds like a whirlwind of responsibility. Despite this, her social media team has only 19 members to keep on top of things.
Katie shares exactly how she and her team manage coverage throughout the football season that both resonates with and informs fans. She talks about how you should always be authentic on social and encourage a dialogue wherever possible. “Social is called social for a reason,” after all.

In This Episode:

  • 6:11 – An introduction to College Football Playoff
  • 8:38 – The strategic role of social media within college football
  • 11:02 – How Katie manages social media with such a small team
  • 12:49 – How College Football Playoff collaborates with ESPN
  • 13:57 – Katie’s approach to managing social media throughout the year
  • 18:46 – The challenges of collaboration and coordination with different teams
  • 22:40 – How Katie’s team keeps up with all the changes in College Football Playoff
  • 25:37 – How College Football Playoff could preserve archived footage
  • 29:59 – Katie’s role in social care and customer service on social media
  • 32:38 – The social content that Katie most enjoyed
  • 37:06 – What Katie looks for when hiring for the College Football Playoff social team
  • 39:10 – How the pandemic has changed the way organizations communicate with the public
  • 41:47 – Katie’s top tip for becoming a social pro

Quotes From This Episode:

We're trying to always identify ways that can help amplify each other's messages, to share content, to share ideas. Click To Tweet
“In the last couple of years, we’ve really drilled down into creating more of a cohesive experience.” @KatieCavender
“We can only get better if we know what’s happening in the landscape. And if there are issues that we can resolve.” @KatieCavender


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