Skip to main

How the College Football Playoff Prioritizes Social Media Content

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
10XMarketing

Anna Hrach

Convince & Convert
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.


Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Katie Cavender, Assistant Director of Communications at College Football Playoff, joins this Social Pros episode to share how to manage busy social media channels for college football.

Creating Social Content That Resonates with FansHow the College Football Playoff Prioritizes Social Media Content

What does the social media team behind College Football Playoff look like?
Katie Cavender, Assistant Director of Communications at College Football Playoff, joins this episode of Social Pros to give us an insight into her day-to-day role.
Katie manages to coordinate content with different schools, universities, ESPN, and more in what sounds like a whirlwind of responsibility. Despite this, her social media team has only 19 members to keep on top of things.
Katie shares exactly how she and her team manage coverage throughout the football season that both resonates with and informs fans. She talks about how you should always be authentic on social and encourage a dialogue wherever possible. “Social is called social for a reason,” after all.

In This Episode:

  • 6:11 – An introduction to College Football Playoff
  • 8:38 – The strategic role of social media within college football
  • 11:02 – How Katie manages social media with such a small team
  • 12:49 – How College Football Playoff collaborates with ESPN
  • 13:57 – Katie’s approach to managing social media throughout the year
  • 18:46 – The challenges of collaboration and coordination with different teams
  • 22:40 – How Katie’s team keeps up with all the changes in College Football Playoff
  • 25:37 – How College Football Playoff could preserve archived footage
  • 29:59 – Katie’s role in social care and customer service on social media
  • 32:38 – The social content that Katie most enjoyed
  • 37:06 – What Katie looks for when hiring for the College Football Playoff social team
  • 39:10 – How the pandemic has changed the way organizations communicate with the public
  • 41:47 – Katie’s top tip for becoming a social pro

Quotes From This Episode:

We're trying to always identify ways that can help amplify each other's messages, to share content, to share ideas. Click To Tweet
“In the last couple of years, we’ve really drilled down into creating more of a cohesive experience.” @KatieCavender
“We can only get better if we know what’s happening in the landscape. And if there are issues that we can resolve.” @KatieCavender

Resources:

Want more great content like this?

A twice-monthly dose of the trends and insights you need to keep you ON top. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!

Subscribe to our Newsletter

Or are you looking to subscribe to one of our podcasts

b2b influencer