Influencer Marketing Mistakes Great Brands Don't Make
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.
Eileen Burmeister, Communications Consultant at Arizona Public Service, joins the Social Pros Podcast to discuss the importance of spontaneous content.
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Content strategies, editorial calendars, best practices, tactics—terms like these are everyday words to social marketers around the world because success on social takes a lot of planning.
However, many marketers get caught up in the planning and strategizing, leaving no room for spontaneous content that consumers can really connect with. There is a balance to be achieved between planning your calendar and being able to jump on stories as they happen, as Eileen Burmeister and her team at APS have learned.
Consistency is crucial, so having a planned-out editorial calendar can help you ensure you are regularly delivering content. But as Eileen puts it, your scheduled content should be the bones of your strategy while leaving space for spontaneous content. By leaving room and having a willingness to push aside or even abandon planned-out ideas, you can build a real, living, breathing relationship with your customers.
“Customers don’t really care about the weeds. We try to give employees messaging at the level that people care about.” — @EBurmeister
“Don’t ever speculate on social channels. If you don’t know the answer, then don’t say anything.” — @EBurmeister
A rule of thumb that I always run any social media post by is, Who cares? Why should I even care about this picture, this video, or this offer? Click To TweetSee you next week!
Influencer marketing is all the rage, but it’s also VERY EASY to botch the job. Based on our many B2B and B2C influencer campaigns, this tight eBook will save you from sadness.