Skip to main

How to Be a Social Selling Pro with Timothy Hughes

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Selling is the primary motivator for a lot of people on social media. Some people do it really well, others are a little less polished. But it’s safe to say that a lot of people aren’t pros at social selling.

Timothy Hughes, on the other hand, is a social selling master who joins Social Pros to share his wisdom, advice, and thoughts on selling on social media today.

Social Selling is not a Future State 

Timothy Hughes, CEO and Co-Founder of DLA ignite, plus the author of Social Selling: Techniques to Influence Buyers and Changemakers, joins Social Pros to talk about the art of social selling.  

For Timothy, social selling is not a new or “future state.” If you’re not already doing it, you’re already behind. This is something Timothy addressed in his book – which he recently updated with tons more information about how social selling has moved on since.  

In this episode, Timothy explains how the world has changed, why conversations are still king on social, how to avoid being outdated, and the best ways to talk to strangers online. We also hear his three top recommendations for those wanting to sell on social. If you’re looking to improve your social selling skills, this is one you’ll want to tune in for.  

In This Episode:

  • 5:09 – Why Timothy decided to revisit his book  
  • 7:16 – How starting DLA ignite contributed to the second edition 
  • 9:58 – How being ingrained in interruption marketing gives a false view of social selling 
  • 10:44 – Social media is for people to be social 
  • 12:00 – How to “sell” the idea of social selling to leadership 
  • 13:56 – Why cold calling falls behind social selling 
  • 16:32 – How the digital world has changed  
  • 18:07 – Why some people don’t “get” social selling  
  • 21:09 – Timothy’s definition of social selling  
  • 24:13 – How to actually connect with people over social media 
  • 25:44 – How you can start expanding your network online 
  • 31:28 – The three things Timothy recommends social pros do 
  • 33:12 – Why content is always king 
  • 37:07 – Timothy’s advice for social pros 

Quotes From This Episode:

People think that social selling is this constant stream of spam that we get on social media. And it isn't that. There is actually a better way of connecting to people. The point is it's social media, which is media to be social. Click To Tweet

We think [selling] is about ourselves and our products and our company – but nobody cares about your products in your company until we’re further down the track. People buy people. And what we’re looking for is conversation.@Timothy_Hughes

Anybody now who’s cold calling is so far behind. Well, we actually work this out. If you’ve got an average of $100,000 in terms of sales and you’ve got ten salespeople, then you’re actually falling behind by $1.2 million a month.@Timothy_Hughes


Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer