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How to Build a More Human Brand Story

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Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.

Bryan Kramer_InstagramSharing is Caring

Do you know how to humanize your interactions with your consumers? Do you understand the art and science of sharing? Are you ready to reconnect your brand to each individual in your audience?
Bryan Kramer is an author, speaker, and CEO at PureMatter, which is a global agency that produces digital, social media, and content marketing campaigns that are focused on humanizing business. He believes in the power of sharing and advocates that sharing can create real change. He is also a champion of the importance of keeping your business communications human.
He has written multiple books including, “Shareology: How Sharing is Powering the Human Economy” and, “There is no B2B or B2C: It’s Human to Human #H2H.”
Bryan talks about the constant changes in the world of marketing, his personal journey through agency life, the consumer’s need for brands to be more human, and his six categories of influencer archetypes.
Making authentic connections has always been the basis for good business. As Bryan says, “we’ve always had door-to-door salesmen selling vacuums in a human-to-human way.”

In This Episode

  • Why customers tend to trust people more than companies
  • How to humanize the way your brand communicates with consumers
  • Why a personable and authentic brand story helps to connect to target audiences
  • How sharing can actually affect positive change in the world
  • Why influencer marketing has grown as an important part of digital strategy
  • How to identify the six categories of influencer archetypes


Quotes From This Episode

“Sharing does affect change. It affects it globally and it can affect it in a minute and we can replicate it over and over again.” —@bryankramer
“Once social hit, it went from hundreds of opportunities to thousands of channels and opportunities.” —@bryankramer

“People are looking for that connection to something they want to pay their money into. I think that people buy things with their emotions almost every single time. When you look for a connection to be there and, if there’s no human response or humanization of the business, we tend not to purchase that product or service. So, it doesn’t just exist around social media. It exists in life. Social media is just an extension of that.” —@bryankramer

“Change is like the buzzword of my daily activity.” —@bryankramer
“The president, the CEO, the person at the front desk, even the janitor can get onto Twitter and see what customers are saying. If they wanted to—I’m sure there are rules and regulations, but if they wanted to—they could reply back. It never used to be that way. There’s no way there was a connection between people on one end and people on the other. So, that’s really what has changed.” —@bryankramer
“Now it’s gotten to the point where personal brands are stronger today than brands themselves. We trust people more than we trust brands.” —@bryankramer


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