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How to Capitalize on Niche Story Markets With Justin Trevor Winters

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About The Business of Story Podcast:

Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.

Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Justin Trevor Winters, screenwriter of the upcoming movie “Killing Winston Jones,” joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing.

Justin Trevor Winters - Instagram

Taking Hollywood to Content Marketing

Justin Trevor Winters is an Adjunct Professor at Arizona State University. He has also taught at UCLA and given guest lectures at UC Santa Barbara. He is a young screenwriter who has just produced his first movie, “Killing Winston Jones,” and he joins us today to share insights from his years of working in Hollywood with talent and literary agency Innovative Artists.
Justin and Park discuss how the changing tide of Hollywood influences the content marketing and branding world.
From the silver screen to the boardroom, great storytellers are a highly sought after commodity. Take a cue from the screenwriters and differentiate your story from the crowd by utilizing a specific structure to identify your brand story and reach your niche audience.
Just as a screenwriter may focus on a single genre, business people can employ similar tactics by identifying exactly which audiences to target with their story in order to better influence and connect with them.

 In This Episode

  • Applying Hollywood storytelling to commerce content marketing in business
  • Movies—why do they work?
  • Why storytellers are the most sought after commodity in Hollywood, marketing, branding, and content marketing
  • Niche vs. mass audiences and how to identify your demographic and craft your story to connect with each
  • Story integrity and how to relate on a humanistic level


 Quotes From This Episode

“I think we use screenwriting as an umbrella term. Really, at the end of the day, it’s all just storytelling.” —@justintwinters
“Don’t just make me laugh. Don’t just make me cry. Make me feel something on a humanistic level.” —@justintwinters
“Telling to sell. It is just really, really powerful.” —@ParkHowell
“The best thing you can do as a storyteller—whether it’s the end of a movie, a TV show, or a commercial—is to have people talk about it.” —@justintwinters
“Always be open to evolving, changing, revising until you get to a place where you’re getting the response that you want. Never settle; always look—especially in advertising—for achieving the biggest response possible.” —@justintwinters


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