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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Social Proof at Its Best Whether it’s from posts in a forum, consumer reviews, or random shoutouts, you’ve got to admit there’s a certain authenticity that comes from UGC. When a brand says something positive about itself, it’s flat-out marketing. But hearing how great a brand is from an actual user hits a bit closer […]
Social Proof at Its Best
Whether it’s from posts in a forum, consumer reviews, or random shoutouts, you’ve got to admit there’s a certain authenticity that comes from UGC.
When a brand says something positive about itself, it’s flat-out marketing. But hearing how great a brand is from an actual user hits a bit closer to home.
In this episode of Social Pros, Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, highlight the growing role of UGC today and explain the various ways they’re giving UGC a wider platform at TINT.
Hear everything from how TINT uses UGC to push its message forward to what makes up an effective UGC campaign. We’re getting to the bottom of what makes UGC so successful in this episode.
In This Episode:
- 03:47 What is TINT?
- 07:58 Ivonne gives an insight into her role as content creator and host
- 09:42 David explains more about his role as Senior Marketing Manager
- 12:12 How UGC provides great social proof for brands
- 13:37 Why is UGC important?
- 17:54 The benefits of broadening your perspective on UGC
- 20:48 How Ivonne uses UGC at TINT
- 24:00 Who should own the UGC efforts in your company?
- 28:35 Why your HR team should be involved
- 29:22 Why employee feedback and testimonials are important
- 34:37 Key elements of a successful UGC or EGC campaign
- 37:07 Why imperfection is perfect
- 38:10 Representation is key
- 40:21 The Big Two with Ivonne and David
Quotes From This Episode:
User-generated content cuts through the noise of a lot of brands trying to tell you one thing and replace it with a whole tribe advocating on your behalf. Click To Tweet
“The same way that you would guide a customer to leave you a review or use a hashtag or do something, you still have to provide those guardrails to employees.” @sdmramirez
“It’s okay if UGC is a little bit less than perfect because it shows that it’s a real person that cares about that brand, that took the time to share it.” @sdmramirez
Resources:
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