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How to Craft Inspirational Stories

Show Business
Hosted By
About The Business of Story Podcast:

Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.

Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories.

Tamsen Webster - Instagram

Idea Whisperer

Do you want to own your presentations? Do you want to be at the absolute top of your game as a storyteller and an orator?
Tamsen Webster may be able to help. As the Executive Producer of TEDx Cambridge and the Senior Vice President of Oratium, a message and communication consulting firm, she specializes in storytelling and brand growth by helping business leaders and storytellers clarify and refine their brand stories.
From building content for social brands to non-profit organizations, Tamsen has worked across the board to help business leaders and customers alike tune in to their optimum story.
As Park clarifies, it’s just a matter of, “learning to tell the right story to the right person at the right time.”

In This Episode

  • Identify the right story for the right people at the right time
  • “Motographics,” or motivation-based marketing
  • Tamsen’s essential elements of an overall message: why, what now, and how
  • The three F’s, or reasons people don’t like to present: lack of familiarity, lack of feeling, lack of faith
  • The three P’s to combat the three F’s: practice, passion, preparation
  • How to use personas: the commander, the counselor, the showman, and the sage
  • How the Proteus Effect plays into storytelling


Quotes From This Episode

“If we can get our stories to resonate with other people, then we get action to happen as a result. How do you actually get that resonance to happen?” —@tamadear
“The more consistent way to message, the better way to group people is not by who they are, their demographics, and where they live but through what motivates them, what problem are they trying to solve.” —@tamadear
“Our brains are wired for threes. Plan your points in threes as well, not just a three act structure. If you plan the points in threes, then it’s easier for you to remember.” —@tamadear
“One place there needs to be consonance is between what you say and who you are. This is where that idea of tuning into the idea, do you have the domain of authority? Are you passionate to share it? Is it connected to an unmet need in the world? Is that something that you deeply care about? What you say and what the audience needs, what you say and who you are.” —@tamadear
“What is the thing I want people to do or think differently after they hear this talk or this message?” —@tamadear


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