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How to Create Stories That Resonate

Show Business
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Listen to more The Business of Story Podcast:
About The Business of Story Podcast:

Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.

Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more.

Joe Pulizzi_InstagramListen Before You Speak

Do you know who you are writing for? Do you have realistic expectations for the time it takes to build an audience? Are you able to focus your energies into one platform at a time? Are you really writing for your audience?
Joe Pulizzi is a content mastermind. He’s an author, speaker, and the founder of Content Marketing Institute, which publishes the Chief Content Officer magazine and produces the premier international event for content marketing: Content Marketing World.
Joe talks to us about the how to tune into and write for your audience instead of yourself, the time is takes to develop your brand, and the art of staying simple. He is always looking for that greater connection, saying, “what I want is something that’s really going to make an impact, that’s truly compelling.”

In This Episode

  • Why it’s better to build your brand one channel at the time
  • How to understand the point of view of your audience and create for them
  • Why it’s important to surround yourself with a great team
  • How to recognize what your brand does best and grow step by step
  • Why it takes time to find and build up your audience
  • How to let go of strategies that are not helpful to your brand


Quotes From This Episode

“We’re trying to create better customers. We’re trying to create value outside of the products and services we offer, which is so difficult.” —@JoePulizzi
“You can’t necessarily write for yourself and your own passion. You have to focus on the needs of your audience and who that is. It’s easy for marketers to forget that.” —@JoePulizzi
“Anything that you’re trying to do, and you’re trying to build a loyal audience, it’s going to take time.” —@JoePulizzi
“Sometimes less is more, and that’s what we’ve really learned.” —@JoePulizzi

“I think that first of all, people don’t give themselves enough credit. We’re all probably pretty decent storytellers in our own way when we have something compelling to talk about that we also have a passion for. I mean, how many people do you and I know that, they always have some story to tell and their eyes light up? And then, of course, we want to engage in that story. So, I think that it’s really finding the right things to talk about, to tell stories about.” —@JoePulizzi

“Content gets you to the audience and builds that relationship with the audience.” —@JoePulizzi
“It’s the same thing with your storytelling. If you want somebody to be a part of that story, you just have to plan for it, ask for it, and then create some value exchange. It’s not rocket science, but we just always put those no’s in front of us before we even try to ask.” —@JoePulizzi


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