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How to D.A.N.C.E. with Data on Social

Authors: 10XMarketing Sunny Hunt
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros.

Do Data-Storytelling the Right Way 

With every sales presentation you make, you have the chance to influence your audience and make a lasting impact – and data is often a crucial component. But Convince & Convert Strategist, Sunny Hunt, believes it’s not as simple as plonking a screenshot into a slide deck. Adding color and visual aids can bring your data-storytelling to life.  

In this episode, Sunny shares her useful D.A.N.C.E. formula to help you revitalize your data-storytelling and reach your audience in more meaningful ways. Plus, she explains why simplicity is key when you collect, analyze and present your data and tells us why generative AI can be useful for presentations – so long as you proceed with caution! 

In This Episode:

  • 2:42 – Introducing Sunny’s D.A.N.C.E. formula 
  • 5:41 – The right data to share 
  • 8:46 – How to display data to an audience 
  • 14:38 – Why narrative is crucial when presenting data 
  • 21:35 – Remember to consider cadence 
  • 23:54 – Using AI to structure data visualization 
  • 26:18 – Considering engagement and feedback 
  • 31:13 – Sunny’s top tips for social pros 

Quotes From This Episode:

Know your audience, what motivates them to engage and what the desired outcome looks like for them. Click To Tweet
If you’re presenting to the C-suite or a group of executives, you’ll use different language and have different pacing versus if you were presenting to marketing managers. @huntinteraction
Be careful with giving AI sensitive, proprietary information. My general rule is if you wouldn’t put it in a social media post, don’t give it to an AI tool, unless your legal team say it’s secure.@huntinteraction


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