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How to Elevate and Empower Your Social Team

Authors: 10XMarketing Robert Glazer
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

Sponsored by: ICUC

To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Looking to level up your social team?

We’re delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros.

Empowering Your Team to Reach its Full Potential 

Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on your hands. 

Here to help is Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, who is featured on this episode of Social Pros. 

Robert discusses his tips for strong leadership, how core values play into workplace culture and how to avoid burnout and overwork. 

Plus, Robert reveals the stories behind his new book, ‘Elevate Your Team’, linked below. Robert’s previous Social Pros appearance from November 2018 is also linked. 

In This Episode:

  • 0:00 – Introduction 
  • 2:08 – Let’s introduce Robert Glazer 
  • 5:25 – What Robert’s been doing since his last appearance 
  • 6:40 – Robert on writing books 
  • 10:44 – Focusing on teams in social media 
  • 13:35 – Where are social media teams today? 
  • 16:28 – Have social media teams been too reactive? 
  • 19:37 – Why are core values so important? 
  • 22:48 – You’re the same person at work and at home 
  • 24:16 – Unicorns, The A-Team and underperformers 
  • 31:38 – You first or organization first? 
  • 37:56 – It’s OK to not want to lead 
  • 44:01 – Where to find Robert 
  • 45:25 – Robert’s final advice for social pros 

Quotes From This Episode:

Level-five leaders lead from a place of authenticity and self-awareness. Click To Tweet

Spreading yourself across more tasks is likely to counterintuitively produce worse results.” @robert_glazer

The word ‘trust’. You say ‘trust’ to somebody, like ‘I trust you to make this decision’…everything melts for them. It’s like a love language.” @robert_glazer


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