How to Find and Activate Influencers with Cision Comms Cloud (TM)

Marketing Marvels with Cision Comms Cloud

Cision Comms Cloud (TM) offers marketers a suite of robust, exciting tools for influencer outreach, but it doesn’t stop there. Tune into this episode of Marketing Marvels to learn more.

In This Episode:

Full Episode Details

Marketing Marvels with Cision Comms CloudIn today’s Marketing Marvels, we’re exploring Cision Comms Cloud (TM), a radically powerful new platform, with Product Marketing Manager James Rubec.

Cision Comms Cloud (TM) offers marketers a suite of robust, exciting tools for influencer outreach, but it doesn’t stop there. It also supports social listening, campaign creation, content planning, and data analysis, all within the same interface. Forget siloed departments—Cision Comms Cloud (TM) gets your entire team working together on a single platform.

Watch the video for an in-depth demo, guided by James, and witness just how powerful Cision Comms Cloud (TM) can be.

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Episode Transcript

Jay Baer:Welcome everybody to another edition of Marketing Marvels. I'm Jay Baer, and this is the show where I bring you demos of technology that you, the busy marketer or professional communicator, need to know about. Every episode of Marketing Marvels includes some Q & A with a really interesting software company, a short demo of that software, and some understanding of how you can put it into practice in your own business.  
Now today, I'm actually at a vacation house, which is why this bookshelf behind me doesn't actually have any books on it. You might be thinking, "Geez, I would've thought Jay Baer would have more books than that. In fact, he doesn't even have his own book on the bookshelf. That seems really weird." So, that is why it is so barren behind me. Apologies. It is summer as we were recording this, so this is not my usual office or my usual bookshelf, but I do have my usual friend with me. He is James Rubec, who is the product marketing manager of the Cision Comms Cloud (TM). We're gonna learn all about Cision (R) and how their new combination of software is incredibly, incredibly useful for marketers and professional communicators. It's some pretty sweet packaging. James, welcome to Marketing Marvels.  
James Rubec:Thanks so much, Jay. It's an absolute pleasure to be in your vacation home in a window on a computer.  
Jay Baer:Thank you, thank you. I know you're up in Toronto, and so I'm sure a lot of people are vacationing up there as well, but today you are, in fact, working, and thank you for taking some time to be on Marketing Marvels. The cool thing about the Cision Comms Cloud, and I've had a chance to look at this demo a few times in the past and use Cision Comms Cloud for some of our clients at Convince & Convert, is that it really does take a whole bunch of different things that marketers and communicators need to do on a daily basis and put it into one package. It's a single sign-in, completely seamless collection of technology. It's amazing because a lot of other companies and organizations have kind of bought different pieces of this ecosystem and kind of bolt them together Frankenstein-style, and you gotta log in to a bunch of different places and the interfaces are different, and it's just kind of clunky and kludgy, and just not very elegant.  
This is different. You're gonna see this in a moment, folks. It is remarkable how nicely these different tools interoperate within the Cision Comms Cloud. It is a technology feat. I'm telling you, that is in fact a Marketing Marvel. So, we're gonna talk about a couple things today. We're gonna talk about the power of that sort of lack of silos that you can kind of get into one Comms Cloud (TM) and find all the stuff you need to find and do all the things you need to do. We're gonna talk about the fact that you can use the Cision Comms Cloud to identify and locate influencers, which is a big part of the modern marketing equation as we all know. And what's really delightful is you can use the Cision Comms Cloud to do some metrics reporting and attribution to say, "What is it worth to me? What is it worth to our brand if we have influencers or people on Twitter or other customers talking about us, interacting with us? How can we measure that in a way that is similar to what you would measure with paid advertising?" That is a terrific advantage and a real strength of this particular combination of technology. So James, anything I left out there in the preamble?  
James Rubec:That is a very strong description of everything that we're doing. The only thing I'd add in is, we've also added in some of the world's most diverse and broadest press release distribution and media room distribution tools that apply there . . .  
Jay Baer:Absolutely.  
James Rubec:So, all of the monitoring influencer identification and then the actual distribution of the campaign, which is important in communications, in fact, it's all in one.  
Jay Baer:No doubt. I love that. We're gonna see some of the highlights of the Cision Comms Cloud here just a second, and James, you want to kind of get your screen share set up. This platform does a lot more than we can show you here on Marketing Marvels. We're not gonna do a full demo, which would take a lot longer than what we'll ask you to participate in today. So, I encourage you to go to Cision, go to the URL below here, sign up for a demo and a special offer. You're going to love all the features. We're just gonna touch on some highlights here, but this is not the whole package. I just want to make sure that you know that.  
Okay, I think we are at a login screen, are we not?  
James Rubec:Yeah. So, I've already kind of logged in there, and what I wanted to show first was a little bit of how a lot of people worked with our product in the past. Going back two years, you think of media database and you think, "Okay, I have to identify a specific contact." So, what am I gonna do? I'm gonna type in that contact's name. I'm gonna try to find if they're there. So, I already typed you in, Jay. I want to just show you again. Don't worry—nothing bad comes up, and you can see the actual show that you produce, the blog that you produce right here. So we could search and actually identify your whole pitching profile, and we can do things like identify what you're influential in. So when we do this, what we're doing is we're actually tracking how your audience reacts to the content that you create. And we have more than 300 topics that we're tracking all the time.  
Jay Baer:Is 201 good? What does that number mean?  
James Rubec:You're 201 out of the top 500. So it's very good actually. Actually, anyone ranking in this . . . anywhere there's . . . including media outlets, 1.6 million contacts here. So ranking anywhere in the top 500 is extremely effective. It shows that you're doing great work, and of course, all of your audience says that you are. But that sort of searching is what people used to do, and what we want to show today and what we're really trying to discuss in how we're working these days, is we're flipping that on its head. So, instead of looking at it saying, "We're gonna go and try to find the influencers," what I really want to know as a marketing professional is, who am I gonna reach with that message? So in this case, I'm gonna do research on running and marathons, and the demo camp that we're looking in has data with Nike, Reebok, Adidas, and Under Armour.  
Jay Baer:Okay.  
James Rubec:So we're looking at how people are talking about shoes. So in this case, we're gonna look at running, and this is an audience interest search.  
So we're completely flipping it on its head. We're not searching for influencers by the topics they write about. We're searching for influencers by what their audience is actually engaging on. And I can filter that down and in really countless ways, but in this case, I really just want to know if people are talking about running and power walking.  
Jay Baer:And so this would find people who are talking about running and power walking in social media, on blogs, on infographics, etcetera?  
James Rubec:Exactly, and I can filter that in many, many different ways. I could filter it by job roles, if I wanted to find bloggers and editors. I can filter it by locations specifically.  
Jay Baer:Yes.  
James Rubec:So we're headquartered in Chicago, so let's see who's there. And we've got a pretty broad selection of individuals that we can look at here. And not all of them are specifically people who would traditionally write about fitness or running, but the people whose audiences do. Their audiences are sharing and engaging about certain content. So when you look at it from that perspective, we're able to understand different types of people that we can reach out to, that we can engage with, and by doing that, brands are gonna be able to reach more people. So we can create lists all we want, so I can add this group to a running list that I have going right now. And in this case, I'm looking at US running bloggers and editors, so I'm gonna add them to that list. And by doing that, I can go back and actually find these individuals and do something with them.  
You know, within communications, we see there being kind of three stages to how we communicate. First is identifying influence. So, we defined networks or individuals who can actually help you get that message out, and by doing that you can also understand within Comms Cloud who their audience is and what the audience is really interested about. So, once I open up this list, I get a list of all the tweets that people are sharing. Some them are . . .  
Jay Baer:And those are the tweets of people who are in your list?  
James Rubec:Yeah, exactly. So, every single media contact that we have inside the platform that has social handle, we track everything they're saying on Twitter and on Instagram for 90 days, and that's actually searchable. So we have another feature called the "talking about" feature, and I can just punch up everyone who's talking about marathon running, and then produce a list of every single blogger, and editor, and reporter, and producer who's talking about the marathon they just ran. Those are really great entry points for brand conversations with influencers.  
Jay Baer:Absolutely.  
James Rubec:Yeah, I mean, that's something that I'm always really, really excited about. So here I have the full list, I'm also being given a recommendation of other people who actually fit the same profiles and same audience profiles. So even if I didn't find everyone originally that I wanted to, the system's gonna recommend people that are very, very similar and very effective, kind of already, big guess. So, here's the overall list itself. I can export this. I get all their email addresses and their phone numbers, and I can pretty much run from there. So if we just search . . .  
Jay Baer:Would you contact them from within the Cision, per se, and send them an email? Or would you export the email addresses and send them emails through Outlook or MailChimp or Emma or what have you?  
James Rubec:You can do it directly through the platform itself. So I can go in and go right to my campaign to go to my activities. And this is a really interesting side of the product too, when you start thinking about attribution. Traditionally, marketers had the best data in the world, and that's why they've seen budgets increase for advertising. But within public relations, didn't always have the best data. We didn't always have a CRM to build a community, but I can go in and actually pull out metrics on what the email sent was. So I'm gonna find one that's been sent. So this one is about an iPhone 7, and what we're given is the open rate, the clicked-on rate. We're actually identifying what links people actually clicked on, and for individual contacts we know what they clicked on. So, we can start really digging in and knowing how interested a specific contact is in the news that we're creating. So that's kind of a first stage is you're gonna create activities, you're gonna send email distributions or press releases out to contacts, and you're gonna start getting feedback on actually what they did with the content you sent them.  
But let's say they actually do engage with the content that you've produced. Hey, that's awesome. That's exactly what you want. The next step of what we can do is, we can actually track that coverage in the same platform. So I mean, there's an idea that a media database, something that is old and stodgy but when you're baking with audience insights, and actually tracking everything that's going on from the monitor perspective, whether it's your press release distribution or email distribution like we just showed that you're able to do in the cloud, you can search in a lot more of it. So, let's say we pitch those influencers. I can start actually doing social media analysis directly in the platform. So we just added Instagram, Facebook, and YouTube content into the cloud, and we've always had Twitter in our platform. So now we can go in and actually view an Instagram post. I'll just find a good one here. There's always shoes in this so if you're a big shoe freak, I think that's what . . . I'm not sure what they call people who love shoes.  
Jay Baer:Yeah, I think shoe freak is okay.  
James Rubec:Shoe freak, shoe freak . . . Sneaker head?  
Jay Baer:Sneaker head, there you go.  
James Rubec:So, here we have an image of a soccer team that is being promoted by the USA soccer team. I can take that data, and then I can within two clicks, actually pull up a share of voice analysis of all of Under Armour's or Nike's competitors. Right here I can see . . .  
Jay Baer:Is it share of voice about that particular piece of content, per se?  
James Rubec:This is about the 5,000 pieces of content I just liked. So, let's go back and check that over again just so I'm super clear. So I go "News," I go to "My Coverage," and again really simply I will scroll down, select the social networks. Let's just go look at Instagram. So we're just gonna do an Instagram . . .  
Jay Baer:Okay. It's overall Instagram, got it.  
James Rubec:Yeah, and then I'm analyzing all of that content. There, I have a share of voice analysis of Nike versus Reebok, Under Armour, and Adidas in three clicks. I'm also . . .  
Jay Baer:And that on Instagram within a . . . I think you said, 30-day range or something like that.  
James Rubec:Yes, exactly. So it can be longer. You can set it to be 90 days, but it just matters in how much content you've already been collecting in the platform. So I also have other categories built out here. So I have the actual products that are being discussed. So Air Jordan, really not that surprising. Air Jordans are an incredibly popular product, and you can see how that trends, and I can click in and actually identify what the content is. So I can actually see it's a picture of some really, really pretty shoes. Yeah, I can make a . . . It gives a nice word cloud, but is also gives us a share of voice of those mentions, and you can see yes, it's Air Jordans are crushing everybody.  
So, once you have that kind of base attribution for social media content, news media content, to be broadcast or print, like I'll just show you this quickly cause I think it's pretty neat that you can take social media content and actually analyze it against broadcast content in the same platform. So we can look at any sort of television program. We provide the audience reach, so that's being pulled directly from the show and from the station itself out of Nielsen data, and I can play the video or I can edit the clip itself. So I'm just gonna zoom out of it here so you can see, and pull out the clip and . . .  
Jay Baer:That's awesome.  
James Rubec:And our embedded media editor lets you select exactly when you need to click. You can download it, you can share with somebody. That's all really helpful.  
Jay Baer:Yeah, it is. That's amazing.  
James Rubec:So as you start to build up these different layers of filters, like you can with sports in this case. You can build as many custom filters as you want and your searches can be as robust as you need them to be. You can start seeing an order of magnitude in the different ways that you can segment and analyze your content, and by making it easier to actually analyze the content it means it's more actionable for PR professionals, and it gives PR teams . . . So if you're internal on brand side, if you need to quickly report on something, it doesn't really get any faster than running an analysis, switching it to the Prominence & Impact dashboard. What Prominence looks at, it's not just like, "Oh, I've been mentioned a whole lot." Prominence looks at how well you're being mentioned. Actually . . .  
Jay Baer:Sure.  
James Rubec:In the coverage of that . . .  
Jay Baer:Yeah the context, absolutely.  
James Rubec:The actual con . . . And then impact looks at . . . how popular the actual detail is. So in one click I can actually share the dashboard to web. I can run a password so I'm just gonna do J-1-2-3-4, I can create that. And I can copy that and what this would display when I send a link to you, would be everything that's in this dashboard in a same interactive format.  
Jay Baer:Cool.  
James Rubec:So in just a couple minutes you can sort of supply a client for your boss.  
Jay Baer:Yeah.  
James Rubec:But all of the work that you've done and the results you've gotten from it and we've annotated that context too. So . . .  
Jay Baer:Almost the fact that you can do all the social analytics and the traditional media analytics in one platform is remarkable. Because there's of course, a number of platforms that can do the social side of it, and a couple that can do the traditional side but to be able to do it all together, and sort of have like to like reporting and apples to apples, and just have one log-in as opposed to two or three log-ins is amazing.  
James Rubec:Yeah, I mean, paid media and owned media have had these sorts of metrics forever, and it's taken a lot of time for our media to catch up and we were really happy to be one of the first companies out there that's providing this sort of level of attribution. But we take it a couple steps further than that too.  
So you have your media metrics, so you have your impressions, you have your reach, if someone really wanted to they could use add value, but we don't recommend that-  
Jay Baer:Okay.  
James Rubec:'Cause there's better ways to do it now.  
Jay Baer:Yeah.  
James Rubec:So you remember earlier when I was discussing doing an influence or marketing campaign? If I pitched 4,000 fashion and running lifestyle walkers about a new shoe that Under Armour had, and I reach 46 of them with them actually engaged with my content. And I did that based of off what you see here is the number of activities that were created. These were the number of pitches or emails or press releases you sent out. We can track that through Google Analytics and Adobe Omniture, all the way to revenue.  
Jay Baer:Wow.  
James Rubec:So instead of just looking at, "Hey, we did this great PR campaign and we got 3,000 media hits." Well then we can track is, okay that actually generated 28 hits of value that tracked into that 56 goals on your website. These people went through a multitude of landing pages and white papers, and they just generated $80,000 of revenue, according to actual rules you set up in Adobe Omniture or in Google Analytics.  
And we can compare that with the existing traffic that a site's getting, and also with when your activities are actually spiking. So we annotate that and show you when these different activities throw track.  
Jay Baer:Nice.  
James Rubec:And by doing that we're providing return to your investment, but also this is the sort of data that as a PR professional you need to be able to know if your work is working.  
Jay Baer:Yeah.  
James Rubec:If you don't know that your pitch actually reached the right people, you're nothing. Get moving with it, how are you gonna do your job?  
Jay Baer:Yeah, I'll agree. Public relations professionals have struggled with that for decades. It's good assuming that it works, but not being able to pinpoint why or how it works and this kind of takes that problem away.  
James Rubec:Yeah, I was a PR lead in a Canadian branch of a global company and people were always asking me how was this working? The only time I was actually able to show revenue was the one time we created an ATM code in our press release that landed onto a website, an actual customer's went onto it.  
Jay Baer:Right.  
James Rubec:It was the greatest success ever. Fortunately now, I can go into my activities, I can create an email distribution. I'm just gonna quickly get through this and I'll select my US Bloggers list. I'm just going to . . . we have all these different templates for our email design, it's fairly intuitive. You can even just upload a word file. So I wrote a blog about how Jeff shares data, it just funnels in here. But this could be your email pitch.  
Jay Baer:Sure.  
James Rubec:And any links that are there, I can actually tag to . . . I need to include a link, of course. So let's just upload a different word document. Yeah, any links that are in here I can actually select for Google Analytics, Eloqua, Adobe Marketing Cloud or Hubspot and Marketo, and it would actually provide me the UTM parameter.  
Jay Baer:Nice.  
James Rubec:Extension. So . . .  
Jay Baer:That's beautiful.  
James Rubec:I can type those in and then it would populate the links that are in the tool with the UTM parameters. So when people are clicking through and actually taking actions on the pictures . . .  
Jay Baer:That's really slick. Wow, that's nice.  
James Rubec:Yeah. And then you can export, you can take that UTM parameter and go back to your marketing team like, are you seeing this yet? Because we just generated from our perspective, 1100 hits on the website. What sort of goal completions do you have set up? Are you guys doing your jobs well?  
Jay Baer:Yeah.  
James Rubec:Instead of doing, "Hey PR, what are you doing?" We kind of . . . the table and helped script on that too. I mean, those are kind of the exciting sides of how we're helping communicators attribute value to their work.  
We've seen clients who have contracted us to do analysis work and it's the first time ever that they've tried to build an impression to impression basis versus advertising.  
Jay Baer:Sure.  
James Rubec:And what we're seeing is, when they're actually top of that core-reaching people, someone who can spend $50,000 on PR and they could also spend $5.5 million dollars in advertising. And they'll reach 150 million impressions with their $51k and reach 550 million with their $5.5 million bucks. That's cost per impression like $10 versus 31 cents.  
Jay Baer:Yeah.  
James Rubec:And how many of these campaigns have we, as PR professionals, lost so many opportunities we would be able to show that sort of impression investment? And especially when you're able to start saying, "Hey, we reached 15 of the biggest influencers in the world. And we know all of this about their audience because we're able to data mine it in the precision communication cloud." And being able to report on that is a success metric that is extremely valuable and something we haven't been able to do before.  
We have some gauged directly on social media in comments and like 'em on Instagram, comments, like 'em, and retweet on Twitter, in scheduled posts and we have a nice calendar for all of that. But in all actuality, if you're able to identify, influence, and really drive valuable metrics to that, and then run activities in a campaign, and track it in midstream to see if people are engaging with content you're sending and then seeing a result of that in actual coverage. Those are the three steps of what you need to be able to do. If you can take it to the next step and attribute value to it, that's gravy.  
Jay Baer:Oh as I said earlier, what's nice about it is it combines several pieces of software that folks might not already have. You might have an influence or id platform, you might have a social media listening platform, you might have a social media engagement platform. So there's three software licenses that you can combine into one in this environment and you may have even more than that.  
James, tell us . . . we'll close the screen share, and tell us who this is for. What sort of the ideal customer for the Cision Comms Cloud.  
James Rubec:We work with a lot of medium and large size, publicly traded and private, companies. As well as the S&P audience certainly in a distribution business, and basically every single agency in the world. So we're really looking for clients who are actively communicating, have brand perception issues that they need to manage, or have a lot of communications, or a large communications team that need to be able to work in one space. You want people that have diverse communications efforts that if they can align the message it would improve the way they're able to communicate about it.  
Jay Baer:How do you charge for it? How do people buy this and use it? Is there a servicing package? Is there training? Are there kind of pieces and parts of this that you can license or do you sort of get the whole enchilada if you license it?  
James Rubec:I wish I could make a big software burrito and just eat it to know everything. That would be great. Yeah, in this case, we have a variable subscription model based on the pricing, in fact they based on the needs that the client's have. There are some analytics functions or some monitoring functions that not every client needs.  
Jay Baer:Sure.  
James Rubec:"God, I wouldn't need Instagram."  
Jay Baer:Yeah.  
James Rubec:So we're not gonna sell that to them. So depending on they're really . . . their end goal is, we modify the package, and it's typically a subscription model. We have a slightly different model for distribution, but still we can sell packages for this, as well. And training and support, absolutely included.  
Jay Baer:Is part of that pricing tier based on sort of number of users and/or kind amount of conversations trapped in some of the social listening platforms. Of course that's kind of how they tier it, it's how many tweets, etc., that they have to filter in and record on.  
James Rubec:On a base package with our social monitoring, we get a 120,000 tweets per month. For most clients, that's way more than enough.  
Jay Baer:Yeah.  
James Rubec:There are obviously use cases that are way beyond that.  
Jay Baer:Oh sure.  
James Rubec:And we contract for those, but most of the clients who are at that scale know what they're kind of walking in for, for that. Primarily it's on seats with functionality. For online media, print and broadcast we have packages that fit into that and largely it's not based on the scale and prices, it's based on how much functionality do they need. Do people need additional analysis stats? Do they have the time and expertise? Actually work in private platform? If they don't . . .  
Jay Baer:Yeah.  
James Rubec:Well, we have a package for that too.  
Jay Baer:Speaking of working inside the platform, inside a company who should run this? Who should kind of be at the controls? Is it, hey everybody should have a Cision Comms Cloud license or people who are actively in PR, people who are in social media, content marketers. Who should have this as a major app that they're going to everyday?  
James Rubec:Primarily should be, initially between communications managers. People that are sending and pitching journalists.  
Jay Baer:Okay.  
James Rubec:People that are building communications programs. We'll also have media relations professional. People that need to track the call that they're receiving inbound from clients . . . oh sorry, from journalists, influencers, coordinators, marketing coordinators. Anyone that is doing work in the public sphere either in social media or in media. Even event agencies will buy the cloud so that they can contact the bloggers and the journalists they need to invite to their event.  
Jay Baer:Sure.  
James Rubec:So from that . . .  
Jay Baer:I didn't think about that, that is a great point.  
James Rubec:Yeah, so from the perspective just that base player just influence their identification, media management, media relations and that entire pitch of using it so that they have the contacts and can track their activities. They need to report back to a client and say, "Hey this is what we did the last month and a half. Here's why you pay us the bills."  
Jay Baer:Yeah.  
James Rubec:So there that layer. Then there's another layer, it's someone who is a little more on the analysis side. So my background at Cision is, I've been running data analysis projects trying to in some cases predict elections or just monitor how pumpkin spice latte are discussed. Anyone that needs to understand how society works, they're from a more strategic director level. They might ask their teams or they might ask someone who has a background in data science. They don't need to . . . pretty easy to identify topics and trends on a report. So I would look at someone who uses Content strategy. Content strategists should absolutely be using them instead of just going to Google and trying to identify the biggest trend on an issue is, they should just listen to what the public saying and build off their strategy from there.  
Jay Baer:It is amazing how many things the Cision Comms Cloud does in one package as again, we just sort of went through a few of these cases in the brief demo. It does a lot more make sure you sign up for the actual demo, the special offer. Go to this URL, it's going to be well worth your time. You're gonna be amazed when you kind of peel all the layers of the onion and see all the things that this platform can do.  
James, I want to ask you why you're there? You're a smart guy, been doing this for a while, you could work for just about any software company you wanted to. Why Cision, why the Comms Cloud? Why is this your mission?  
James Rubec:I started as a journalist, and I wanted to find ways to tell great stories so I learned how to work with data. I moved into PR because it gave me a greater opportunity to tell larger stories, and to some lengths control the stories. In some . . . matter of fact, I was just way too interested in marketing and way too interested in managing brand communication. And the reason I moved over to Cision and why I'm staying with Cision is, it's given me the best opportunity to be able to do that. I can collect more data, and understand more about society faster than I ever thought possible. Because I . . .  
Jay Baer:You got all the toys now, right?  
James Rubec:Well, I can monitor anything. I did a webinar a couple of years ago called, "How to Monitor Anything" and, ultimately when you're able to listen to a preponderance of society, either on social media or listen to what every single social media professional says on an issue, that's a lot of aggregation power. And . . .  
Jay Baer:Yeah, you got all the cocktail party insights, right? You've got all the little bits of information, you just look it up?  
James Rubec:I am either the most exciting or most boring person to speak to at a party, depending on what data I'm working on.  
Jay Baer:Well there you go folks, there's another reason to think about getting the Cision Comms Cloud, to make yourself more useful in cocktail parties.  
What's a marketing marvel for you? Obviously the software that you're working on is fantastic on cloud but you're obviously familiar with a ton of other software platforms. What do you think is great that you want to recommend to people out there?  
James Rubec:That's a really, really, really good question. For a long time, I was a die-hard Evernote user and being able to sort and collect content in a lot of different ways, aggregate data in a platform I could also create content in is a . . . that's a powerful tool, but when I think of doing that from a team perspective, one tool I'm having a lot of fun with these days is called NewsCred. So I've hired content marketing team on it, I'm in product marketing now, but we've moved all of our product management in there. For me it's like Evernote, but for the work I actually do every single day-  
Jay Baer:Yeah.  
James Rubec:And set up . . . blog that I'm writing or just things that I'm kind of storing for myself. So just the way Google Oxford Tree can share a comment and manage documents but just a way better way to use that. Just from a content creation perspective, which I . . .  
Jay Baer:Yeah.  
James Rubec:Still spend an entirely large amount of my time doing, it's really, really very helpful.  
Jay Baer:Yeah, NewsCred has a terrific platform, really allows for that collaboration, ideation, scheduling, calendaring, making sure that you get your content marketing done. And then it's target date appropriately and takes the best insights from all the people on your team. Couldn't agree more. Good platform, absolutely. We should get them on the show. They'd be a good . . .  
James Rubec:Yeah.  
Jay Baer:Marketing Marvels candidate. Do a demo with them.  
James Rubec:Absolutely.  
Jay Baer:James, thanks so much for being on the show. Terrific job with the Cision Comms cloud. If you are doing anything in the field of influence or ID public relations, media relations, customer insights work, analysis, you absolutely need to get in here. Make sure you go to the URL. Do the demo, get the special offer. You're gonna love it.  
And even for . . . I alluded to earlier, Cision has been around a long time in some form or fashion. But this is not yesterday's Cision. I mean, this is a whole different kettle of fish. So you might think, oh I had a Cision license six years ago. Trust me, it is not anywhere close to the same thing. You are going to be blown away, so check it out.  
James, thanks so much for being here. Fantastic job. Ladies and gentlemen, I want to remind you that Marketing Marvels does this kind of demo and these kind of insights on a regular basis. What would be fantastic is if you went to,, all lower case, that is the YouTube channel for the show. You can subscribe to the channel and then every time we have a new Marketing Marvels episode, it will alert you to that fact. Or maybe I could use the Cision Comms Cloud and it just send you an email that there's a new episode. That would be remarkable. Right? We could do that, right? Let's set that up. Come on James.  
James Rubec:Well, there's a lot of PR professionals and marketing professionals that . . . Yeah, go for it.  
Jay Baer:Let's do that. Yeah, they're not gonna care. I'm just gonna send you an email every time there's a new episode. You'll be hearing from me.  
Marketing Marvels is part of the Convince & Convert Media podcasting network. We have three other shows. We have Social Pros, we produce for social media professionals, as you might suspect. Content Pros, for content marketing professionals. And the brand new, just launched Experience This! show, which is all about customer experience and customer service. Brand new podcast, really excited about that. You can find all of those of course wherever you do find your podcasts and such. And of course go to For all of it, on behalf of all of us at Convince & Convert, James and the team at the Cision Comms Cloud, thanks very much for being part of Marketing Marvels. And I'll see you, next time.  
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