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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Lauren Teague, the Digital Strategist at Convince & Convert, joins the Social Pros Podcast to talk about how to plan and prepare for broadcasting live social media content.
Winning at Live Social Media Content and Broadcasts
Broadcasting live social media content to the masses is intimidating if you lack the confidence and experience of a professional journalist. But, thankfully for us, there are measurements you can take to help you prepare.
Lauren Teague, the Digital Strategist at Convince & Convert, re-joins the Social Pros Podcast following a decade hiatus since her last cameo. This time, she lays the groundwork when it comes to real-time live social media content and reveals what it takes to win in a situation where you’re competing against professional journalists and publications who are trying to get the same story out at the same time.
When you go live on social, you’re not just competing against yourself. You’re competing against everyone else in the room because, in real time social, everything and everyone is competition. If you want to ‘win’ in those situations, you’ve got to find a way to put a twist on it and discern the one thing you can do that journalist can’t.
In This Episode:
- 06:14 – How social has changed over the last decade and the rise of real-time social
- 11:30 – Why you need to prepare and plan for your real-time content
- 15:35 – How to reconcile the use of organic and paid content with your customers
- 18:39 – The power of incorporating emojis in your live social content
- 23:53 – An insight into the social media metrics and measurement system used at Convince & Convert
- 29:14 – Lauren shares the aspects of analysis that resonates with brand advocates compared to general customers
- 34:55 – Lauren reveals her favorite social network channel and why it’s so great for posting a variety of mixed media
Quotes From This Episode:
“There’s room for you to make a voice for yourself, whether it’s on social media or with a podcast or blog, and that’s a great way to get the attention of someone you want to work for in the future.” – @LaurenTTeague
You have to plan for real-time content because that's when you can actually experience it for your audience. Click To Tweet
“You’re not just competing against yourself for real-time coverage. You’re competing against everyone else in the room who has got their eyes on it.” – @LaurenTTeague
Resources:
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