How to Not Screw Up Your Live Social Media Content and Broadcasts

How to Not Screw Up Your Live Social Media Content and Broadcasts

Lauren Teague, the Digital Strategist at Convince & Convert, joins the Social Pros Podcast to talk about how to plan and prepare for broadcasting live social media content. 

In This Episode:

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 How to Not Screw Up Your Live Social Media Content and Broadcasts

Winning at Live Social Media Content and Broadcasts 

Broadcasting  live social media content to the masses is intimidating if you lack the confidence and experience of a professional journalist. But, thankfully for us, there are measurements you can take to help you prepare. 

Lauren Teague, the Digital Strategist at Convince & Convert, re-joins the Social Pros Podcast following a decade hiatus since her last cameo. This time, she lays the groundwork when it comes to real-time live social media content and reveals what it takes to win in a situation where you’re competing against professional journalists and publications who are trying to get the same story out at the same time. 

When you go live on social, you’re not just competing against yourself. You’re competing against everyone else in the room because, in real time social, everything and everyone is competition. If you want to ‘win’ in those situations, you’ve got to find a way to put a twist on it and discern the one thing you can do that journalist can’t. 

In This Episode: 

  • 06:14 – How social has changed over the last decade and the rise of real-time social 
  • 11:30 – Why you need to prepare and plan for your real-time content 
  • 15:35 – How to reconcile the use of organic and paid content with your customers 
  • 18:39 – The power of incorporating emojis in your live social content 
  • 23:53 – An insight into the social media metrics and measurement system used at Convince & Convert  
  • 29:14 – Lauren shares the aspects of analysis that resonates with brand advocates compared to general customers  
  • 34:55 – Lauren reveals her favorite social network channel and why it’s so great for posting a variety of mixed media  

Quotes From This Episode: 

There’s room for you to make a voice for yourself, whether it’s on social media or with a podcast or blog, and that’s a great way to get the attention of someone you want to work for in the future.”@LaurenTTeague  

You have to plan for real-time content because that's when you can actually experience it for your audience. Click To Tweet

“You’re not just competing against yourself for real-time coverage. You’re competing against everyone else in the room who has got their eyes on it.@LaurenTTeague  

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