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How to Rethink Your Twitter Video and Creator Strategy

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Ted Harrison, Head of Advertiser Production at Twitter, hopped on the Social Pros podcast to delve into the best ways to approach your Twitter content strategy in today’s world.

Pulling Location and Context

It may have been around for 16 years now, but Twitter is still one of the go-tos for building a brand social media presence. So, who better to help you revamp the way you approach your content than Twitter’s Head of Advertiser Production, Ted Harrison?

Ted joins this week’s episode to delve into the crux of what makes a standout social media strategy.

As he tells us, it’s all about grabbing attention on social media, which all boils down to two things—pulling location and pulling context. He also highlights the video-centric nature of the platform and some of the best ways brands can leverage video to their advantage.

Altogether, get ready to hear some very interesting metrics, Ted’s “magic ratio” on Twitter, and plenty more insights that are sure to help you take your Twitter game to the next level.

In This Episode:

  • 05:29 – What does Ted’s role entail?
  • 06:49 – ‘Ted’s Top Gun: Maverick’ campaign
  • 10:22 – Twitter content – How are brands thinking vs. how brands should be thinking
  • 15:07 – Paying attention to audience
  • 16:40 – Prioritizing video content on Twitter
  • 20:10 – Do brands or creators lead the race in Twitter video content?
  • 22:03 – Engaging with creators on behalf of brands
  • 24:48 – Innovative creator-brand partnerships on Twitter
  • 27:24 – How to have a voice on Twitter
  • 29:41 – What, when and how to measure metrics
  • 33:55 – Ted’s clever way to get the audience’s attention
  • 38:13 – Ted provides expert advice for social pros

Quotes From This Episode:

We're all living in a three-dimensional environment, and if you want people to create that action, we need to elicit that out of the content we're creating. Click To Tweet

“It’s important to pay attention to what others are doing and to understand what’s driving the audience to not only view but stay engaged with the content.” @tedvid

“Right creator, right brand, and you magically drive the right conversations.” @tedvid


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